1. Faisal Almanee, Melissa Callahan, Shawn Cutting, Shantae Potter, Cassey Stone

2. Outline Introduction Method CMS Pro Denali Competition/Prospects
Satisfaction/Needs
Intention to upgrade
Competition
Denali
Barriers to upgrade
Competition/Prospects
Limitations
Conclusions and Recommendations

3. Method …

4. Method Descriptive Research
surveys were sent to a simple random sample of current and past members whom have used a Cougar Mountain Software product
The survey was sent to 1,219 People
42 Total responded
CMS Pro – 8
Denali – 25
Competitor – 9
3.5% Response rate
Collection time was 10 days

5. Results # of employees Type of organization CMS Pro - 100+ 63%
Denali %
Competitor %
Type of organization
CMS Pro - Church %
Denali - Educational %
Competitors – Educational %

6. CMS Pro

7. Intention to upgrade Importance of Audit Trail Features
How Often Respondents Use Audit Trail Features

8. Intention to upgrade

9. Competition
50% of CMS Pro users, have used another accounting software.
50% of those are QuickBook users.
75% of QuickBook users were overall satisfied.

10. Denali Demographics
How involved are you in the accounting software purchasing decision:
57% were extremely involved
13% Very Involved
Job title: 17% CFO
They use the software daily (80%)

11. Denali Features Clients were satisfied with ALL 11 features
Top 3 features
Secure Audit Trail
Control of User Access
Speed and Responsiveness
Lowest 3 features
Software training
Price
Customizable reports

12. How Important are the Following Features?
All said responded with either 4/5 or 5/5 of importance for all features
Top 3 very important features
Security and Reliability
Software Support
Ease of Use
Bottom 3 important features
Customizable reports, installation process, software training

13. Audit Trail Report
95.8% of 23 Denali customers use the Audit Trail Feature. 1 Respondent didn’t use it.
Nearly half of them used it Daily (48%); whereas, 35% used it a few times a week
61% said the Audit Trail Report was “extremely important”

14. Overall Satisfaction 22% were very satisfied 62% were satisfied
9% were neutral
9% dissatisfied

15. Satisfaction/Needs
70% likely to recommend

16. Competitor 82.6% have used another accounting software
Of those, 83% stated QuickBooks as their most recent accounting software program.
42% of the used it over 3 years ago, and 32% used it within the last 30 days.

17. Needs and Features of Denali vs Competitor
All respondents ranked Denali as either “slightly better” or “better” than last software
Denali’s Top 3 “Better” Features (greatest to least): Software Support, Secure Audit Trail, Control of User Access
Top 3 “Slightly Better” Features (least to greatest): Price, Saves Time, Customizable Reporting

18. Who is Our Competition? 33% are using QuickBooks 33% are using Sage
The remaining 33% uses:
Aptafund
Blackbaud Financial Edge
Denali (not nonprofit addition)

19. What’s Important for Customers when selecting Non- Profit Accounting Software?
Question: “How important are the following when choosing accounting software for your nonprofit organizations?” (Scale of 1-5)
Highest means of responses regarding importance of each factor

20. Trends Between Two Biggest Competitors
What they like about both of the biggest competitors: (QuickBooks, Sage)
Ease of Use
Control of User Access
Installation Process
Customer Support

21. What needs are the Competition not Satisfying?
When analyzing “Please rate your level of satisfaction with the following regarding your current accounting software’s capabilities”
X Axis: Number of Responses
Y Axis: factor
Significance in Speed and Secure Audit Trail

22. What needs are the Competition not Satisfying?
Very Unsatisfied
Unsatisfied
25% Price
25% Software Training
25% Customizable Reports
25% Software Support
40% Customizable Reports
20% Saves Time
10% Ease of Use
10% Software Support
10% Software Training
10% Speed/Responsiveness

23. Areas to Capitalize On
Areas with a high frequency of “neutral” answers:
55% of respondents stated they were “neutral” with Software Training
44% of respondents were “neutral” with price
44% of respondents stated “neutral” with Saves Time

24. Limitations Small sample size (42 total respondents)
Sample was too small to pull statistically significant information
Conclusions are relevant to these 42 customers
Cannot be generalized to the larger population of customers
Survey flow limited question response rate
Filter questions limited responses

25. Recommendations Market your strengths:
Customers valued your products saving time abilities and secure audit trail
Customers valued your control of user access and reliability of data
Make price as a marker of quality
Majority of respondents were neutral and dissatisfied with price of their software
Denali customers were satisfied with the price they paid
Indicates potential to market the cost saving benefits to CMS and prospective customers

26. Recommendations Improve on customizable reports
Overall rating for CMS customizable reports was neutral
Overall rating for competition customizable reports was neutral
Educate customers on how they can use CMS to customize their reports to their required business needs
Improve software training and support
Simplify and improve training videos on CMS website
Addresses customizable reports, software training, and reduces need for support

27. THANK YOU