1. Presentation to British Destinations Conference Richard Veal, MD

2. European Client Base 2 2 2 2

3. DMS 3.0 3 3

4. A New Approach Visitor Expectations Business Objectives Stakeholder
A Tailored Solution
New Mind: Awards
Big Chip Awards:
Best Public Sector IT Project (2007)
Best New Media Agency (Merseyside) (2007)
Deloitte Touche Fast 50:
2007
2006
2005
2004
Inner City 100 Awards:
Regional Winner, 2005
Marketing
Plan
Brand
Positioning

5. Wireframes 5 5

6. Responsive Design
Sites are designed to 7 key breakpoints meaning that they look great on a range of devises right from super desktop down to mobile.

7. Visit Wiltshire 7 7

8. Fjord Norway 8 8

9. Visit Bergen 9 9

10. Visit Costa del Sol 10 10

11. Crimtan Advertising 11

12. KX Magazine 12 12

13. Digital Challenges for DMOs in 2016
Content, Collection and Quality
Big Data
Distribution
Brands and Loyalty
Programmatic Advertising

14. Digital Challenges for DMOs in 2016
Content, Collection and Quality
Big Data
Distribution
Brands and Loyalty
Programmatic Advertising

15. Provider Imagery 15 15

16. Image Cropping 16 16

17. Channel Validation 17 17

18. Event Submission and Approval18 18

19. Multi-lingual Content19 19

20. Digital Challenges for DMOs in 2016
Content, Collection and Quality
Big Data
Distribution
Best Practice in Tourism
New Mind have been developing DMS for 14 years
In that time, have come to understand what works and what doesn't work
Down the years, have received feedback and suggestions from clients across the UK
Have also been able to learn from own experiences, see where improvements can be made
All of this expertise and insight has fed in to each iteration of New Mind's DMS
Now, those buying New Mind's DMS are also gaining immediate access to this accumulated store of knowledge
Brands and Loyalty
Programmatic Advertising

21. Global Distribution 21 21

22. Visitor Info on Oslo Trains

23. What’s On Info at Bergen Airport

24. Interactive Map Widget24 24

25. Advanced Hosting Solution
Amazon CDN
nGinX / SPDY
HTTP 2.0
Windows 2012 OS
Whilst the two features are different, https is required by all browsers in order to implement http2.  There will be a significant drive towards https and therefore a push to http2 from the big players in the industry and this is part of move us getting prepared well in advance. 
Why are we doing these changes?
·         New more efficient network protocol to improve speed and also give much better performance, particularly on mobile networks. 
·         Single Connection. Only one connection to the server is used to load a website, and that connection remains open as long as the website is open. This reduces the number of round trips needed to set up multiple TCP connections.
·         Multiplexing. Multiple requests are allowed at the same time, on the same connection. Previously, with HTTP/1.1, each transfer would have to wait for other transfers to complete. Google will soon be recognising HTTP2 sites with potential ranking benefits
> Faster Load Times

26. Digital Challenges for DMOs in 2016
Content, Collection and Quality
Big Data
Distribution
Best Practice in Tourism
New Mind have been developing DMS for 14 years
In that time, have come to understand what works and what doesn't work
Down the years, have received feedback and suggestions from clients across the UK
Have also been able to learn from own experiences, see where improvements can be made
All of this expertise and insight has fed in to each iteration of New Mind's DMS
Now, those buying New Mind's DMS are also gaining immediate access to this accumulated store of knowledge
Brands and Loyalty
Programmatic Advertising

27. Advertisers & DMO’s– value proposition
Crimtan Ad Network
A new revenue stream
More relationships with 3rd parties
More detailed analytics
For DMO’s
DMO Website
For Brands
Better targeted advertising to a highly Relevant audience
Increased ROI
Increased sales

28. ArchitectTM is a proprietary tool built to gather market-wide insights, in other words leveraging Crimtan’s cookie reach of 90%.
It provides real insights into the relative performance of users who visit the client’s site and purchase compared to those who don’t, giving actionable insights and market wide conversion rates.
Geo-location planning. Performance of each sales location, taking into account the conversion rate down to a 4 digit postcode
Audience segment planning. Performance of each audience segment, taking into account network reach and purchase intent
Demographic planning. Performance of each demographic segment, allowing measurement by Age, Income and Gender.
Temporal planning. Performance of days and hours when delivery drives most conversion efficiency.

29. Performance by Geo Key Insights:
Broad interest from all over the UK and Northern Ireland
When looking at the top performing cities ; Liverpool is top. There is wide interest in the North West, M62 corridor and M1/A1
Key:
Bubble size: market reach
Colour: conversion rate index (green is better than average; red lower than average)

30. Performance by Segment
Key Insights:
Top segment is Property Hunter.
There are other strong performing segments including Travel, which would be expected; Getting Married and Sports Enthusiasts plus Entertainment
Key:
Y-axis: size of the segment by market reach (higher = bigger)
X-axis: segment propensity to convert (higher = better)

31. Audience by Segment Key Insights: Data shows the top visitor segments.
Travel, Entertainment (movies) and Sports Enthusiast are three of the best converting segments and these are within the top 15 audience visitor segments.
This shows that bookings or conversions come from different segments to the general visitors

32. Performance by Time & Demographics
Key Insights:
Conversions more likely towards the end of the week and the weekend. Perhaps when after a busy week people decide to look for a break
Time of day for conversion mid-morning, just after lunch and then in the early evening.
Income groups are spread across the segments which would indicate a wide range of interest in Chester as a location
Booking is more likely to be made by females

33. Crimtan Prospecting

34. Digital Challenges for DMOs in 2016
Content, Collection and Quality
Big Data
Distribution
Best Practice in Tourism
New Mind have been developing DMS for 14 years
In that time, have come to understand what works and what doesn't work
Down the years, have received feedback and suggestions from clients across the UK
Have also been able to learn from own experiences, see where improvements can be made
All of this expertise and insight has fed in to each iteration of New Mind's DMS
Now, those buying New Mind's DMS are also gaining immediate access to this accumulated store of knowledge
Brands and Loyalty
Programmatic Advertising

35. All OTA are not the same
is the highest-scoring English holiday destination when it comes to visitor satisfaction

36. Customer Loyalty
is the highest-scoring English holiday destination when it comes to visitor satisfaction

37. Customer Loyalty
is the highest-scoring English holiday destination when it comes to visitor satisfaction

38. An open question?
Could DMOs leverage competitive advantage and improve visitor engagement by creating and promoting a collective brand?
is the highest-scoring English holiday destination when it comes to visitor satisfaction

39. Digital Challenges for DMOs in 2016
Content, Collection and Quality
Big Data
Distribution
Best Practice in Tourism
New Mind have been developing DMS for 14 years
In that time, have come to understand what works and what doesn't work
Down the years, have received feedback and suggestions from clients across the UK
Have also been able to learn from own experiences, see where improvements can be made
All of this expertise and insight has fed in to each iteration of New Mind's DMS
Now, those buying New Mind's DMS are also gaining immediate access to this accumulated store of knowledge
Brands and Loyalty
Programmatic Advertising

40. Collaboration with LJMU40 40

41. Provider Stats 41 41

42. Benchmarking 42 42

43. Thank you Richard Veal, MD