1. Bakery Trends & Best Practice - Korea

2. Korea Industrial Suppliers
Chain Bakery/ISB are outsourcing Sandwich Bread from Co Packer
Better efficiency to produce bakery items from co packers
Co packers find better margin from bakery line
Non dairy to substitute with dairy premix/mixing with dairy ingredients
Rich’s success:
One of the major Industrial Supplier, Our Home, is supplying sandwich bread, they call soft milk
bread, to E-Mart and TLJ
During foot and mouth disease, when the dairy shortage effected in the market, we proposed to mix our Pastry Topping and reduce the ratio of milk for them to have cost reduction as well as softer texture
We are supplying 500 cases per month for two items

3. Korea Cartoon cake for kid’s market
Kids are meeting famous cartoons in various ways; Mom and dad’s smart phone, Tablet PC, Play zone, etc
Popularity of these cartoon characters also effected on the cake decorations.
Cartoon cakes are famous to kids on their birthday, events and parties, parents prefer to choose
Case studies:
Tous Les Jour(TLJ) bought a license for Pororo from Iconix introduced Pororo cakes which resulted 15% cake sale increase in the first launching month
Paris Baguette bought a license from Disney to target kid’s market, however, not successful enough as kids are familiar with other cartoons you can find on the media, apps and etc.
Paris Baguette expanded its cartoon cake and bought a license of Canimals which is another popular cartoon for kid’s

4. Korea Bakery for beverage
Chain coffee stores are investing into its own bakery plant after finishing invest in coffee bean roasting plant
Some of the popular items drive the trend to the actual bakery
Case studies:
Holly’s coffee has built a brand called “Good To Bake” which supplies waffle dough, single cakes and other bakeries
Caffe Bene is building a bakery plant with few ovens for baking supplied bakery dough itself
Liege waffle, yeast mixed waffle, is the most popular item for coffee but also it is found in any bakery stores
Honey bread is steady seller for the coffee stores which also has been introduced as a side menu at beer house