1. Duct Tape Marketing Consultant Network
Marketing JumpStart Overview

2. Tool Overview Marketing Plan Consulting – Build, Grow, Ignite
System Coaching – Duct Tape Marketing System (Leased option)
Done for you – Managed Marketing Packages
7 Steps

3. Managed Marketing Packages
Duct Tape Marketing System
Managed Marketing Services
Website (WordPress)
Ongoing SEO
Editorial Content
Reputation management
Social media
Lead generation

4. Website Design – Set-up – Content – Basic SEO – Maintenance - Updates
Duct Tape Marketing Ideal client – Core message – Hourglass – Content plan
Website Design – Set-up – Content – Basic SEO – Maintenance - Updates
Ongoing SEO Directories – Link building – Content optimization – UpCity
Editorial content Blog posts – newsletter – guest posts - PR
Managed marketing modules
Reputation management Reviews – testimonials – Get5Stars/Grade.us/UpCity
Social media Profile optimization – Listening station – Influence – Sharing - Emphatic
Lead generation Ideal client – Core message – Hourglass – Content plan

5. Marketing Department (Ignite)
Example packages
Package
JumpStart (Build)
Catalyst (Grow)
Marketing Department (Ignite)
Strategy/Management X XX
XXX
Website
SEO
Content
Reputation
Social
Lead Gen
$1,000/mo
$2,500/mo
$5,000/mo

7. Education Toolset in the works Local Search Factors Page
Win at Local Search Webinar
1 page flyer
Application form

8. Conversion UpCity SEO Report Tool on your site
Yext Local Directory Report
UpCity competitive report
RivalIQ competitive report

9. Strategy and Content Planning
Intake and Discovery
Set up on Basecamp
Send Intake and Discovery Form
Conduct competitive research
Conduct client interviews
Conduct content brainstorm
Conduct 1st client meeting to go over Discovery

10. Keyword Content Plan Google Keyword Planner Research
Set client up on UpCity
Login to Google AdWords Account
Research relevant Ad Sets based on primary keyword phrases from research and brainstorming
Discover and prune keyword list based on mix of volume and bid rank
Export list to Excel or Google Sheets
Create Landmark Theme Cloud of 3 primary themes and no more than 9 supplemental themes.
Add themes to UpCity profile

11. Editorial Calendar Conduct Editorial Calendar Research
Take Landmark themes and research them Google for actual results – test for competition an relevance
Take Landmark themes to BuzzSumo or Topsy to identify most shared content and popular blog post ideas
[Use BuzzSumo Influencer tab to create potential list of guest blog opportunities]

12. Strategy and Content Planning
Meeting #2
Personas
Core message
SEO keyword report from UpCity
RivalIQ competitive report
Cloud themes
Content plan process
Upsell suggestions

13. Blog Posts Create Express Writers Brief and Process
Submit keyword research and editorial content ideas to Express Writers
Request 2 blog posts from your cloud and editorial research (consider buying pack of 8)
Submit actual proposed titles and key ideas for each post
Work with draft content to help refine writing
Establish content review and posting process
Create WP credentials for Express Writer
You can use Express Writers to post drafts in WP
Follow agreed upon posting procedure (Client proof or automatic live)
Operate agreed upon social amplification of each post

14. Social Media Updates Create Emphatic Social Brief and Process
Establish posting routine
Establish approval process
Provide 50 social updates across FB, LI and Twitter
Teach social engagement plan

15. Directory Profiles Conduct Local Directory Set-up via Yext
Establish agreed upon NAP for all directories
Create Yext Listing for client
Start process of submitting and claiming directory listings
Find local directories for top 100 US Cities -
Determine monthly offers/updates process

16. Ratings and Reviews Create Review Plan with Grade.us
Determine where Grade.us page will live (page on existing site or new [clientname]review.com)
Set up portfolio of review sites
Set up Star rating flow – Use 5 star template
Create review assets on main site (Review Us button)
Create review feed page on main site (Must filter of good only)
Create review request
Create review cards and post cards
Create review Thank You cards

21. Example email drip campaign
Increasing urgency

23. Key Metrics Dashboard Establish reporting dashboard via Dasheroo
Get Google Analytics and Social admin or login
Use Google Sheets to track non Google or social metrics
Content published
Reviews received
Website metrics
Social metrics
Social engagement (with content)
Keyword ranking

24. Quarterly Review Meetings
Create quarterly review schedule
Create reports to share
Create brainstorming process

25. Access to Duct Tape Marketing System

26. Making it work Education and methodology
Deep tool and service partnerships
Leverage from the network
Implementation process

27. Toolset DTM Strategy and Discovery UpCity - $25/mo Yext $35/mo
Express Writer - $40/mo
Emphatic -$89/mo
Grade.us - $10/mo
DTMSystem - $19/mo
BuzzSumo - optional
RivalIQ - optional

28. ducttape.me/upcitydtm
DTM AgencyPro - $99/mo - Entry level offering and includes 5 campaigns. This will include Sales Tools and the SEO Report Card embed, white labeled and PDF reports and the new social/content tools but will include the standard version of the UpCity workflow instead of the one customized for the Duct Tape Marketing community. Retail $150
DTM AgencyPro Plus - $150/mo - includes 15 campaigns ($10 a piece to start) and then $20 for each campaign thereafter. This does include the custom Duct Tape Marketing workflow and a number of additional features in our ProPlus offering. Retail - $299
Allen Arnold
ducttape.me/upcitydtm

29. Partner account – you get free account for yourself
Robert Vogt

30. Marketer account – 20% off monthly plan
grade.us/home/ducttape
Jon Hall –

31. Standard account – 8 blog posts – $240 (better writers and SEO)
Sarah Shade –

32. Discounted plan – www.emphatic.co/ducttapemarketing.html
Jeniece Primus –
Ask for Agency set-up

33. Duct Tape Marketing Consultant Network
Packaged Service Offerings