1. CASE STUDY SXSW

2. CRAVE + SXSW Crave Hits The Desert For The SXSW Party In Austin!
CraveOnline took things to a whole new level with a double-bill day and night party featuring a dream lineup of bands!
No need for wristbands, laminates or special VIP secret handshakes – this party was free to the public.

3. CRAVE + MARSHALL HEADPHONES
The Crave SXSW Music Showcase had three separate stages featuring Rock and Hip Hop’s top artists. Guests were able to experience a combination of music and art.
What we did:
Attracted top Rock and Hip Hop performers
VIP Attendees
Signage inside venue and throughout 6th Street
Drove social media awareness and promotion
Promotion and RSVPs
Extensive Press coverage
Social promotion from performing bands
Curated content across CraveOnline and affiliate sites
Post event video distribution
Product testing lounge for Bands and VIPs

4. CRAVEONLINE MUSIC SHOWCASE AT SXSW The Low Volts Turbogeist Kongos
The Mowgli’s
Black Drawing Chalks
My Goodness
Silent Film
Herbert Bail Orchestra
Talib Kweli
Blondfire
Alain Johannes
Blackout Party
Eagles of Death Metal
Reignwolf
Master P &
The Rocketboys
Cosmic Suckerpunch
Raekwon

5. CRAVE AT SXSW VIPs $ Brands in Attendance Snoop Dog Mystikal
Andrew Schepps – producer, engineer, artist (Red Hot Chili Peppers, Queens of the Stone Age, Jay-Z, Michael Jackson)
Queens of the Stone Age
Jeremy Ruzumna (Fitz and The Tantrums)
Nick Adler (Roxy Venue)
360 Magazine
Billboard
Converse
Briana (Earmilk)
Elle.com
Forbes
Darren Griffin (Stupid Dope)

6. Crave Social Media Call Outs
CRAVE AWARENESS
Crave Social Media Call Outs
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7. VIDEO
DISTRIBUTION
CraveOnline’s two day music showcase during SXSW had over 15 band performances, artist interviews and lifestyle coverage and was captured in a series of custom produced videos that were featured on a multitude of sites and social platforms.
Video placements on Allhiphop.com homepage and 5 other article pages +475K monthly uniques
Distributed video content to +100 influential music bloggers, +200 editors at leading national newspapers, and +50 editors from music’s hottest magazines
Videos were also promoted across our featured performers various social media platforms

8. Dedicated SXSW 360 coverage including editorial, interviews,
CRAVE SXSW COVERAGE
Dedicated SXSW 360 coverage including editorial, interviews,
videos, photos and more!

9. MEDIA COVERAGE FROM OVER 370 OUTLETS
Performers promoted event to over 650,000 fans across various social media platforms
Post event featured articles and images on Undastream.com
CraveOnline appeared #1 in Google search for Eagles Of Death Metal, Reignwolf and Talib Kweli
Marshall Headphones promoted the event on its Twitter, Facebook and Tumbler accounts
Featured coverage on Reuters.com (10MM monthly uniques)
The Allhiphop.com invitations and Sway’s Universe blasts reached over 10K people
10 calendar listings in local Austin publications:
Do512.com (1MM monthly uniques) delivered +5,500 RSVPs and featured a blog and numerous Facebook/Twitter posts for CraveOnline surpassing 57k “likes”
Sent 3 different blasts to over 185K subscribers for CraveOnline event
Postings on Mxdwn.com for pre and post event coverage - received 77 organic stumbles