1. Digital & Mobile Banner Specs

2. Work back Schedule Activity Start Delivery Assigned to Notes
(AM)
Delivery
(EOD)
Assigned to
Notes
Assets received from client
Day 1
Designs begin for Mock 1
Day 2
Shaw Media
Based on resource availability
Client review & feedback for Mock 1
Day 3
Day 4
Client
Design revisions and delivery for Mock 2
Day 5
Client review and sign-off
Day 6
Day 7
Deliver assets to Ad/Ops team
Day 8
Ad/Ops integration *
Day 12
Go Live
Day 13
* Ad/Ops require 5 business days to traffic ads

3. Banner Specs
Digital:
Work back schedule is based on two rounds of client review
Flash efforts are not included in the work back schedule. All Flash ads must be outsourced, as there are no in-house resources available that can develop flash ads
Associated cost for two rounds of digital ad media is $600
Online ads follow IAB Standards. Specs are as follows:
Ad Unit
Specs
Max File Size
Max Animation Length
Max Number of Frames
Big Box
300x250
40kb
:15 secs 4
Leaderboard
728x90

4. Banner Specs
Mobile:
Mobile ads must be static and have a click-through url that leads to an active website
Associated cost for two rounds of mobile ad media is $600
Supported formats for mobile banners are .gif, .jpg and .png. Specs are as follows:
Ad Unit
Tech Spec
Max File Size
X-large
300x50
6kb
Large
216x36
4kb
Big Box (iPhone only)
300x250
8kb

5. THANK YOU