1. q DBA Post Analysis

2. target Detroit Primary buying demo for Michigan education trust a35-54
Accordingly, post analysis was based on this demo
:Spill” into other demos was taken into account during “pre buy” analysis
Adults 25-54
A high degree of consideration was given to target lifestyle and program environment while selecting Prime Time/Sports vehicles

3. Markets/Flights TV/CABLE (:30 UNITS) Detroit and Grand Rapids
W/O 3/30 and 4/6 = 2 weeks
radio (:30 UNITS)
digital (:30 video and banner UNITS)
State of Michigan
W/O 3/30 through 5/25 = 9 weeks

4. Tv Posts

5. Detroit tv dma Total A35-54 GRP’s purchased: 119.7
Total A35-54 GRP’s posted: 136.9
GRP Index: 114%
Market overdelivered industry standard range of 90 to 110 percent due to bonus weight on WJBK-FOX

6. Detroit TV DMA

7. Grand rapids tv dma Total A25-54 GRP’s purchased: 111.0
Total A25-54 GRP’s posted: 116.1
GRP Index: 105%
Market achieved industry standard range of 90 to 110 percent

8. Grand rapids TV DMA

9. Cable Posts

10. Detroit cable dma Total A35-54 GRP’s purchased: 67.2
Total A35-54 GRP’s posted: 86.2
GRP Index: 128%
Market overdelivered industry standard range of 90 to 110 percent due to bonus weight

11. Detroit Cable DMA

12. Grand rapids cable dma Total A35-54 GRP’s purchased: 68.6
Total A35-54 GRP’s posted: 68.5
GRP Index: 100%
Market achieved industry standard range of 90 to 110 percent

13. Grand rapids cable DMA

14. radio Posts

15. Detroit radio msa Total A25-54 GRP’s purchased: 194.2
Total A25-54 GRP’s posted: 276.6GRP
Index: 142%
Market overdelivered industry standard range of 90 to 110 percent due to bonus weight

16. Detroit radio msa

17. Grand rapids radio msa Total A25-54 GRP’s purchased: 182.2
Total A25-54 GRP’s posted: 161.3
GRP Index: 89%
Market underdelivered industry standard range of 90 to 110 percent due to bonus weight
Wood-AM owes 3.0 grp’s; WLHT-FM owes 3.0 grp’s. These will be madegood 4Q’15

18. Grand Rapids radio msa

19. digital Post

20. Undertone q2 digital performance
Both In-Page Blend lines performed well above our 0.07% benchmark, yielding 0.25% and 0.11%CTR’s
The 160x600 paid unit had a 0.31% CTR
The In-Stream Video performed significantly higher than the 70% Video Completion Rate benchmark at 82.93%

21. undertone video ad

22. undertone video ad

23. undertone leaderboard banner

24. undertone leaderboard banner
Sources:

25. Undertone 300x250 banner
Sources:

26. Undertone 300x250 banner
Sources:

27. print Post

28. lansing regional chamber of Commerce print
Sources:

29. metro parent, Big book of schools, blac
Sources:

30. 2Q’15 Summaries TV: radio Detroit = 114% Detroit = 142%
Grand Rapids = 105%
Cable:
Detroit = 128%
Grand Rapids = 100%
radio
Detroit = 142%
Grand Rapids = 89%
Digital:
Banners = 104%
Pre-Roll Video = 120%