1. STC Houston Social Media and Personal Branding
Kimberly A. Mankiewicz, PhD, ELS
STC Houston Social Media and Personal Branding

2. STC Social Media Facebook: STC Houston
.com/STCHouston/

3. STC Houston Social Media
Twitter: @STCHouston
com/stchouston

4. STC Houston Social Media
LinkedIn Group: STC Houston
com/groups/

5. STC Houston Social Media
Information about events
Articles of interest
Have an idea? Feel free to submit it

6. Social Media for Branding
Professional Branding entails
Discovering your brand
Developing your brand
Communicate your brand
Maintain your brand
Facebook and Twitter
Post often and try to hit times of day most people will see your post
Schedule posts
Make your page a resource
Interact with others
Be aware of social media “oops”—create a separate professional page

7. LinkedIn is a Must!
70% of jobs today are recruited through LinkedIn (Chris Taylor, MD Anderson)
Differentiate yourself from the pack
Use as an online master resume

8. Tips for Making Your LinkedIn Profile Stand Out
1. Add a picture—7x more likely to stand out
Make sure it is a professional looking photo
Friendly
Background photo
2. Add a distinctive headline
First description many will see
Brand’s tagline

9. Tips for Making Your LinkedIn Profile Stand Out
3. Summary and Experiences
Summary: Most important about who you are and your vision for your role
Experiences: tidy list of your positions
How did you have impact?
How did you make a difference?
4. Make meaningful connections
Connect with trusted friends, former colleagues, classmates, industry leaders, vendors, and other professionals
Connecting with family and other friends

10. Tips for Making Your LinkedIn Profile Stand Out
5. Spend time on your LinkedIn profile and keep it up-to-date
Schedule some time each day or every few days
6. Don’t overthink it and be you