1. AN INTRO TO
SEO
An introductory guide to Search engine optimisation and how to succeed at it
Dominic Franczak
- Haymarket Media Group Optimisation Apprentice-
A Publication of Dominic Franczak

2. TABLE OF CONTENTS Introduction: Welcome to this Ebook about SEO!
Chapter 1: What is SEO
Chapter 2: Why is SEO important to businesses?
Chapter 3: Top tips for implementing good SEO! f t in

3. What is Search Engine Optimisation?
CHAPTER 1
What is Search Engine Optimisation?

4. Search engine optimisation, or SEO for short is a marketing technique used to get a firms visibility online increased. It works with the natural, meaning free and unpaid for, results section of a search engine to increase exposure and page views.
It encompasses both technical and organic skills to get your firm to the front page of a Google search as this is the main goal of SEO.
For example if we search lion into Google these are the results:
If you look carefully you can see that Wikipedia is at the top. This means that there SEO strategy is the best for all websites with topics.
SO HOW DID THEY DO IT?
Wikipedia will have created a good landing page for the site.
Referrals: Wikipedia and the lion topic in particular will have been highly referenced by other websites whilst talking about lions.
Link Building: Having good links to pages on the site and other pages referring to your pages helps move your firm up Google rankings. f t in

5. An introduction to SEO Video
Credit: Steve Nuttall f t in

6. Why is SEO important to businesses?
CHAPTER 2
Why is SEO important to businesses?

7. “ ” “Google only loves you when everyone else loves you first.”-
Wendy Piersall
8/10 people use Google to find products so SEO is an important tool if you want your business to be found online.
Your firms competitors are using SEO so why aren’t you?
85% of users end up clicking on organic results rather than PPC.
So what are you waiting for? It’s time to start using seo!

8. Top tips for implementing good SEO!
CHAPTER 3
Top tips for implementing good SEO!

9. Tips and Tricks Video
1) Create a Google+ Account for your firm. Google + is Googles own social media site and will certainly boost your businesses ranking.
2) Make sure your website is developed well.
3) Make sure that the content your website is producing is relevant!

10. https://domsdigitalblog.wordpress.com/
Visit the blog
I hope this information gave you some helpful tips and tricks to start experimenting with SEO!
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A Publication of Dominic Franczak