1. advertising work better by
AUTOPEDIA®
How to make all your
advertising work better by
simply adding 3 words.

2. AUTOPEDIA®
Recommended
Dealer

3. AUTOPEDIA® Recommended Dealer
Here’s what AUTOPEDIA® tells consumers:
More important than PRICE, SELECTION or LOCATION, consumers need to know how a dealer will handle things when something goes WRONG, because when things go right, as they usually do, the consumer has little to do with the dealer, except for service. But when things go WRONG, and a consumer is stuck with a dealer who is confrontational, uncooperative, or worse - it can be THE SINGLE WORST NIGHTMARE OF YOUR ENTIRE LIFE.
After a decade of listening to consumer nightmares and providing consumers worldwide with Lemon Law information and problem resolution, AUTOPEDIA® has established a Recommended Dealer Policy that, for the first time, gives consumers the ability to select a dealer based upon how that dealer will handle things in the event there's a problem.
All AUTOPEDIA® Recommended Dealers have signed agreements that promise to expedite the problem resolution process and to abide by all applicable federal and state Lemon Laws in order to resolve consumer problems as efficiently and quickly as possible. It is this HIGHER STANDARD that has earned these dealers the AUTOPEDIA® RECOMMENDED DEALER designation.

4. AUTOPEDIA® Recommended Dealer
Reach consumers when they are paying attention. (70% of consumers search the Internet before buying a car.)
Reach consumers with something they care about as much or more than price.
Reach consumers with a REAL reason to buy from YOUR dealership over your competitors – you’re BETTER.
Make all of your existing advertising and marketing work 2-3 times better with 3 words – AutoPedia® Recommend Dealer

5. Close the Credibility Gap
AUTOPEDIA®
Close the Credibility Gap
Your Dealership
AUTOPEDIA®
INDEPENDENT
THIRD-PARTY
CONSUMERS
A recommendation from a trusted consumer brand.
A logical way for consumers to select your dealership over your competition – you’re BETTER.
Sets your dealership apart – with something your competitors can’t duplicate.

6. The Automotive Encyclopedia (www.autopedia.com)
What is AUTOPEDIA®?
The Automotive Encyclopedia (
A trusted independent third-party source that consumers believe.
The number one lemon law organization since Listed in the top 3 in Google, Yahoo®, MSN®, and AOL® when searching for “lemon laws.” (Nielson/Net Ratings Jan 2004)
Listed in the majority of libraries including high schools, colleges, public and government.
Reference source for law firms, law schools, legislatures and consumer protection agencies.
Quoted in books, magazines, E-zines and radio and TV programs.
For a complete listing of books, PR, references and awards go to

7. Autopedia® Credibility
What is AUTOPEDIA®?
Autopedia® Credibility
AutoPedia® - The Automotive Encyclopedia is unquestionably the world's most trusted independent consumer lemon law reference source.
AutoPedia® is the most recognized and quoted independent authority on automotive lemon laws. Here are just a few of the awards and books that reference Autopedia® Lemon Law.
AutoPedia® has earned Yahoo’s 4 Star Award for Lemon Law Research
AutoPedia® has two references in Daria and Ken Dolan’s book
“Don’t Mess With My Money” (#1 personal finance radio talk show hosts)
AutoPedia® has three references in Clark Howard’s book
“The Guide To Getting Rich From America’s Money Saving Expert”
(#3 most popular show on radio)

8. The Automotive Encyclopedia (www.autopedia.com)
What is AUTOPEDIA®?
The Automotive Encyclopedia (
A trusted independent third-party source that consumers believe.
Includes self-reported consumer information on a wide range of topics including experiences with dealers.
Shop and compare links
Recall and repair information
Financing and insurance information
Dealer directory by state/city.
Plus NEW RECOMMENDED DEALER LISTINGS.
go to for more

9. AUTOPEDIA® Recommended Dealer Award What do I get?
RECOMMENDED DEALER STATUS on AUTOPEDIA® (
A maximum of 50% of the dealers in any market area as defined by the manufacturer.

10. AUTOPEDIA® Recommended Dealer Award What do I get?
The rights to advertise your dealership as a Recommended Dealer with AUTOPEDIA®.

11. AUTOPEDIA® Recommended Dealer Award What do I get?
Up to 500 Web pages to be published on AUTOPEDIA® and other related PediaNetwork™ Web sites about your dealership.

12. AUTOPEDIA® Recommended Dealer Award What do I get?
Discounts on other Web site services such as design consultation, hosting fees, etc.
Web experts - designed Web sites* for many different industries.
Specialists - worked in the auto industry for 20 years.
* View this site at

13. AUTOPEDIA® Recommended Dealer Award
How do I earn a Recommended Dealer Award?
If you are currently listed as a dealer on our Web site
Agree to comply with the qualifications on the Web site (
Complete the online application form at Web site (add link) or call AUTO (2886)
If approved, the Recommended Dealer Award is free with your current paid dealer AUTOPEDIA® listing.
Once approved, you have the right to use AUTOPEDIA® Recommended Dealer logo in your communication programs (PR, Web, brochures, cards, TV, etc.)

14. AUTOPEDIA® Recommended Dealer Award
How do I earn a Recommended Dealer Award?
If you are NOT currently listed as a dealer on our Web site
You must first purchase a listing for your dealership.
Dealer listings are $2,400/year.
PLUS a $1,000 programming and screening fee.
Then, if you qualify, the Recommended Dealer Award is free.
PROFIT GUARANTEE
You are guaranteed to make a profit with this program.
No one else can offer you this guarantee because no one
can deliver what AUTOPEDIA® can.

15. AUTOPEDIA® Recommended Dealer Award Still have questions?
Go to our Web site
List of Frequently Asked Questions
Online qualifications and applications
Call an AUTOPEDIA® representative
AUTO(2886)

16. AUTOPEDIA® Apply for the AUTOPEDIA® Recommended Dealer Program.
Build consumer trust with third party endorsement.
Reputable consumer brand (AUTOPEDIA®) endorsing your dealership.
Competitive advantage - only 50% of dealers allowed to participate.
Smart business decision - profit guarantee.
The ONLY question you need to answer is: “Will consumers believe what AUTOPEDIA® says about my dealership MORE than they believe what I say about my dealership?”