1. ____________________________________________
The HELP
Your Business Needs

2. About Cactus Sky Digital
&
The webdoc
Featured Speaker at NADA
An Unprecedented 7 Years In A Row!
Trainer at upcoming Digital Dealer
Formally the Technology Correspondent for abc News in Florida
Founder of Testimonial Builder

3. Peter “WebDoc” Martin President, Cactus Sky Communications
@WebDocPeter

4. If you have questions during the presentation, please submit them using the “Questions” feature
Questions will be answered at the end of the webinar

5. OBJECTIVES * Online Reputation 101 * Claiming Your Yelp Listing
* Yelp Check-In Feature
* How to Use to Build Reviews
* Question & Answer Session

6. Online Reputation 101

7. Online Reputation 101 FACTS:
A Bad Online Reputation Hurts Sales
90% of Shoppers Start Research Online
72% of Consumers say a Positive Review makes them trust a local business more

8. 19 out of every 100 Cars Sold results in a Negative Review
Car Buyers are more likely to trust what consumers say versus brand or dealership related content

9. Even after a car buyer has made a purchase they are willing to travel miles away to service their vehicle at a dealership with a better online reputation.

10. A One-Star Increase in a Yelp Rating Leads to a 5-9% Increase in Revenue
If you have an annual revenue of $1 Million, a 1-star increase can bring in $50,000-$90,000 more each year.

11. Yelp Facts 86 Million Monthly Unique Mobile Visitors
75 Million Monthly Unique Desktop Visitors
86 Million Monthly Unique Mobile Visitors
As of May 2016, 102 Million Reviews Posted

12. Claiming Your Yelp Listing

13. Claiming Your Yelp Listing
2.8 Million Local Businesses have been claimed on Yelp
FREE to create, claim, edit, and optimize your online business listing(s)
A dedicated audience that uses the platform on a regular basis
The ability to interact your with your audience

14. Unclaimed Yelp Page

15. How to Claim Your Business

16. Advantages Respond to reviews, both privately and publicly
Track the user views and customer leads Yelp is generating for your business
Add photos and link to your website
Update important information such as your business hours and phone number

17. Yelp Check-In Offer

18. Yelp Check-In Offer
Yelp is a GPS-based app, so checking in on Yelp helps determine if the review is legitimate.  
You can encourage your customers to use the check-in feature by creating a check-in offer or deal for them to claim.

19. Yelp Check-In Offer
When a Yelper checks in at your business, they receive a sales or service offer to redeem right away.

20. Advantages Check-ins are a ranking factor on Yelp
Check-ins prevent filtered reviews
Every 5 seconds, a call is made to a local business from the Yelp App
When someone checks in to your location, Yelp broadcasts this to their friends and connections

21. Advantages Users prefer businesses with good deals
Yelp has been dominating the search results for local queries since 2014
Small business owners earn about $8000/Year from Free Yelp Accounts
Users can save your check-in offer to use next time

22. How to Use Email to Build Yelp Reviews

23. How to Use Email to Build Yelp Reviews
Follow up with an asking about customer’s experience
Direct positive review sites like Yelp
Send negative reviewers offline

24. The Not Satisfied Button provides a way to get feedback privately
Comments are ed directly to the dealer, not posted on Yelp

25. Fix the Problem Only 4% of unhappy consumers will complain to you
90% of customers will come back to your dealership if you address their concern

26. Advantages Only 4% of unhappy consumers will complain to you
90% of customers will come back to your business if you address their concern.

28. LET’S REVIEW * More Stars Sell More
* It’s time to CLAIM YOUR YELP LISTING
* What’s your Yelp Check-In Feature going to be?
* Ask for the review, prevent the bad review, and build your online reputation

29. SUGGESTED RESOURCES * Cactus Sky Digital * Dealer Influence
* Dealer Influence
* Testimonial Builder
* eReputation Builder

30. ACTION ITEMS
* Review your dealership’s current online reputation strategy
* Log in to your Yelp business account or CLAIM YOUR YELP LISTING
* Set up a Yelp Check-In Offer
* customers to ask for the review

32. Peter “WebDoc” Martin President, Cactus Sky Communications
@WebDocPeter