1. ARE UNSURE OF WHICH CAR TO BUY WHEN CAR SHOPPERS ENTER THE MARKET
60%

2. PERSONAL RECOMMENDATIONS
86%
OF SHOPPERS PLACE
MEDIUM TO HIGH VALUE ON
PERSONAL RECOMMENDATIONS
67%
ONLINE REVIEWS

3. 3X MORE OFTEN THAN IN-BRAND COMPARRISONS COMPETITIVE BRAND
COMPARRISON SEARCHES HAPPEN 3X

4. 29% 38% USED CAR SHOPPERS NEW CAR SHOPPERS
KNOW THE EXACT MAKE AND MODEL OF INTEREST AT THE BEGINNING OF THE PROCESS
29%
38%
NEW CAR SHOPPERS
KNOW THE EXACT MAKE AND MODEL OF INTEREST AT THE BEGINNING OF THE PROCESS

5. PEOPLE WHO USED YOUTUBE AS PART OF THEIR CAR BUYING PROCESS WERE INFLUENCED BY WHAT THEY WATCHED.
70%

6. USE FACEBOOK GRAPH SEARCH TO RESEARCH PEOPLE, COMPETITORS AND CITES.
TRY SEARCHING THESE PHRASES:
“PAGES LIKED BY PEOPLE WHO LIVE NEAR EL PASO”
“PAGES LIKED BY [ENTER ONE OF YOUR FRIEND’S NAMES]”
“PAGES LIKED BY PEOPLE WHO LIKE ATLANTA SILVERBACKS”

8. 72%
CAR BUYERS REPORTED THAT THEY PURCHASED THE VEHICLE THEY HAD IN MIND WHEN THEY FIRST VISITED A DEALERSHIP

9. 56% & 1 IN 10 AMERICANS HAVE NO CREDIT HISTORY OF CONSUMERS HAVE A
SUBPRIME CREDIT SCORE
&
1 IN 10 AMERICANS
HAVE NO CREDIT HISTORY