1. The Power of Persuasion
Original Writing

2. What does writing persuasively try to achieve?
Think of a time when you tried to persuade someone (by speaking or writing).
Persuade a parent to drop you off somewhere
Persuade the school to promote you to the Leadership team
How did you persuade? What do you need to persuade?
Conviction (that your perspective is right)
Good reasons

3. Planning your Writing
A well planned and structured piece will lead the reader to agree with your conclusion. You will need to research your key arguments/points.
Decide on your task.
Think about audience, purpose and context.
Do the research.
Plan the cohesion of your writing.
Plan what rhetorical devices you could include.
Produce a first draft.
Read your speech aloud.
Take advice from any nearby listeners.
Redraft (using feedback and self-evaluation).

4. Rhetorical Devices What does rhetoric mean?
The art of persuasion or the means by which language is manipulated in order to persuade an audience.
Using the sheet, match the features to an example.
Feature
Definition
Example
Abstract noun
Anaphora
Antithesis
Euphemism
Hyperbole
Litotes
Metaphor
Polysyndeton
Triadic structre (tricolon)
Key Question:
What effect do these devices have on the audience?

5. Phonological Devices
The sound of particular words or phrases can have as much impact on an audience as the meaning of words themselves.
Fill out the table, then read text 18C to find some examples of phonological devices.
Phonological device
Your own example
Possible effect on audience
Alliteration
Onomatopoeia
Rhyme
Sibilance

6. Grammatical Features Rhetorical questions. Four moods of sentence.
Syntax.
Sentence types and sentence length.

7. Editorials
Editorials are opinion pieces written by one of the senior writers of a publication; they are designed to outline the perspective of the newspaper or magazine on key current news issues. Tone will be more impersonal than a letter.
Annotate text 18D (Angelina Jolie) to create a style model. Key things to consider:
The arguments
The devices (rhetorical, phonological and
grammar)
Audience and context.