1. Kerry Shearer is in Miami at an undisclosed hotel hanging out with some of the best communicators in the entire country.
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Sacramento County contains 1.4-million residents within a 994 square-mile area
Information
Relationship Status: Intimately involved with H1N1
City: Sacramento, CA
The Sacramento County Public Health Division serves the entire County and all the cities within
Favorite Entertainment: Listening to CDC conference calls
Friends
0. Such a sad case.
This is my new puppy. Well this IS a social networking presentation of sorts, isn’t it?

2. Don’t you love it when something else comes along and diverts the media away from the H1N1 situation for awhile? I finally got to eat lunch the other day while this was going on. But then, did you see what this was really all about? Next slide…

4. What We’ll Be Covering Today
What’s new in “new media”
Our initial H1N1 experience
Specific tips and tricks from my
“tech toolbox”
Group discussion of new media
experiences, H1N1 communications
challenges and solutions!

5. Twitter Growth exploded, but could be leveling off
Estimated 12,000 users in 2009
5,000-10,000 new accounts daily
Unique visitors down by 0.17% in Sept. to about 23,539,000

6. Facebook Also experienced a growth slowdown
Unique visitors growth rate 1.96% in September
Overall visitors up by 4% to ,290, 512, 524
57% of active, online users have joined a social network and 22%+ of adults have Facebook pages

7. Facebook

8. YouTube Largest video sharing site
Over one-billion views per day (694,444 per min.!)
Online video growth is 31% per year in the U.S.
11.2-billion streams of all online video in July alone!

9. YouTube
(This slide was a video example. Content cannot be included in this version of the presentation due to file size. Please visit:
for examples of our videos.

10. Skype
Skype is a free software program that allows users to make audio or video calls over the Internet.

11. Skype Connect a video camera, or use a built-in
web cam if you laptop computer has one
Connect an external microphone for best
audio quality
Many TV stations are now getting set up to
put Skype connections on the air

12. Skype
(This slide was a video example. Content cannot be included in this version of the presentation due to file size. Please visit:
for examples of our videos.

13. Tech Toolbox!
A quick look at some resources you may be able to use!

14. Tech Toolbox: Sending Large Files
Problem: Large files clog boxes or bounce back Solution: Easy-to-use online file transfer service such as

15. Problem: Reach the public with your news conference
Tech Toolbox: Webcasting Your News Conference
Problem: Reach the public with your news conference
unfiltered by the news media Solution: Free online webcasting service such as

16. Tech Toolbox: Webcasting Your News Conference
uStream.tv is a free web service that lets you do live webcasting
You can also record your feed for later playback, or embed the feed in your web site
We used it to stream some of our H1N1 news conferences

17. Tech Toolbox: Live Flu Webcasts on Web Site
Goal: Carry CDC’s flu webcast on your web site Solution: + embed code

18. Tech Toolbox: Embed Twitter Feed on Web Site
Goal: Post tweets to your web site automatically Solution:

19. Tech Toolbox: Embed Twitter Feed on Web Site
Goal: Post tweets to your web site automatically Solution:
How it looks on Twitter profile How it looks on home page

20. Tech Toolbox: Record & Edit With Your Computer
Goal: Record your H1N1 news conference to MP3 Solution: Free audio recording software + +

21. Tech Toolbox: TV Studio on Your Laptop
Goal: Make a webcast look more professional Solution: Telestream Wirecast

22. Goal: Find out what’s new with social media Solution: www.Mashable.com
Tech Toolbox: Learn About Social Media Developments
Goal: Find out what’s new with social media Solution:

23. Tech Toolbox: Develop Your Communication Skills
Goal: Sharpen your communications skills Solution:

24. Discussion! Let’s share our adventures in communication and new media!
What “new media” resources have you begun using?
How is it working and what were the hurdles you faced?
What advice would you give to your colleagues in this room?
How did you obtain the tools or permission that you needed?
What can you share about your media outreach for H1N1 that would be helpful?
What are the most important things you have learned in the past few months about H1N1 outreach that you can share?
How has your web site changed or adapted to handle the information deluge?

25. Thanks for attending! Kerry Shearer
Kerry Shearer is in Miami at an undisclosed hotel hanging out with some of the best communicators in the entire country.
View photos of logo
Information
Thanks for attending! Kerry Shearer
Sacramento County Public Health
(916)
Relationship Status: Intimately involved with H1N1
City: Sacramento, CA
Favorite Entertainment: Listening to CDC conference calls
Friends
0. Such a sad case.