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SUMMER FESTIVAL FORECAST
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SUMMER MUSIC FESTIVAL FORECAST
CONCEPT: CraveOnline’s authoritative guide on summer music festivals, with a focus on emerging artists/bands Summer Music Festivals are THE breeding ground for up and coming artists and everyone wants to be first to spot the ones that will emerge as the next big “greats” Forecast tells users everything they need to know about who to watch for, where to find them, what they have coming up and more Destination promoted within Music Channel Nav Drop-Down featuring custom editorial (20+ features), including: Center Piece/Kickoff: Official List of 20 Festival Forerunners (bands) Weekly Festival Playlist (i.e. Coachella, Sasquatch, Bonnaroo, Lollapalooza, Outside Lands, Voodoo, ACL) Weekly focus on best local venues in cities with major festivals to discover emerging artists (i.e. LA, SF, Chicago, Austin) Weekly festival artist feature Transcribed interviews with festival forerunners (bands) Viral/List: Biggest Music Festival Fails
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SUMMER MUSIC FESTIVAL ONLINE COVERAGE
From Coachella to Lollapalooza, Austin City Limits to VooDoo Experience, CraveOnline will be on the ground and in the trenches providing users with a backstage pass to some of the hottest music events of the Summer! For those not lucky enough to take in all the action firsthand, have no fear! Our music festival coverage centers are your one-stop-shop for all things music……. SPONSORSHIP OPPORTUNITIES : Fully CLIENT branded event coverage hub Daily recaps, articles, reviews, interviews Video coverage and photo galleries Social media posts and shout-outs from our content team Coverage and sponsorship promoted on CraveOnline via cobranded ad units throughout key sites, HP promotion and more!
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SUMMER MUSIC FESTIVAL OFFLINE EVENTS 4 OFFLINE OPPORTUNITIES:
Live CraveOnstage at local L.A. bar CraveOnline Music Showcase at any summer music festival (Bonnaroo and Sasquatch excluded) SPONSORSHIP OPPORTUNITIES: Live concert featuring indie bands/artists Client branded stage, step and repeat and more prominent placement opportunities Inclusion on press release and sponsor shout-outs Complete video coverage recap Client’s video trailer looping on HDTV’s 4
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sponsorship TIERS 5
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TIER 1- $1mm All Summer Music Festivals and 2 Offline (Music Showcase and Live CraveOnstage) ONLINE offline Fully client-branded channel page housed under music section drop-down Music Festival Sweeps: Fixed 300x600 sweeps entry form Homepage Featured Tag placement (1 week) Promoted via co-brands and content panel mentions CraveOnline social media shout-outs (Facebook, Twitter) Content distributed and touted through branded video syndication units (pre-roll, rich media) Mobile Promotion Premier sponsorship of 2 offline events (Music Festival Showcase and Live CraveOnstage) Custom client activation Client branding and signage on-site Co-branded merchandise Exclusive video coverage from events Logo and/or name placement on event collaterals 6
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TIER 2- $500K 3-Month Block of Summer Music Festivals and 1 Offline (Music Showcase or Live CraveOnstage) ONLINE offline Fully client-branded channel page housed under music section drop-down Music Festival Sweeps: Fixed 300x600 sweeps entry form Homepage Featured Tag placement (1 week) Promoted via co-brands and content panel mentions CraveOnline social media shout-outs (Facebook, Twitter) Content distributed and touted through branded video syndication units (pre-roll, rich media) Mobile Promotion Premier sponsorship of 1 offline event (Music Festival Showcase or Live CraveOnstage) Custom client activation Client branding and signage on-site Co-branded merchandise Exclusive video coverage from event Logo and/or name placement on event collaterals 7
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TIER 3 - $350K: OPTION 1 1 ONLINE Festival and 1 Offline (Music Showcase or Live CraveOnstage) ONLINE offline Fully client-branded channel page housed under music section drop-down Music Festival Sweeps: Fixed 300x600 sweeps entry form Homepage Featured Tag placement (1 week) Promoted via co-brands and content panel mentions CraveOnline social media shout-outs (Facebook, Twitter) Content distributed and touted through branded video syndication units (pre-roll, rich media) Mobile Promotion Premier sponsorship of 1 offline event (Music Festival Showcase or Live CraveOnstage) Custom client activation Client branding and signage on-site Co-branded merchandise Exclusive video coverage from event Logo and/or name placement on event collaterals 8
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TIER 4 - $350K: OPTION 2 All Summer Music Festivals for 3 Month Block (Online Only) ONLINE Fully client-branded event coverage hub for 1 tent pole festival CraveOnline social media shout-outs (Facebook, Twitter) Nav bar inclusion and cobrands Content distributed and touted through branded video syndication units (pre- roll, rich media) Mobile Promotion 50% SOV online, category exclusivity guaranteed 9
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TIER 5- $150k 1 festival - online only 10
Fully client-branded channel page housed under music section drop-down Homepage Featured Tag placement (1 week) Promoted via co-brands and content panel mentions CraveOnline social media shout-outs (Facebook, Twitter) Content distributed and touted through branded video syndication units (pre-roll, rich media) Mobile Promotion 10
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