1. “The Big Picture: Giving USA and data about household giving” Melissa S. Brown July 26, Midland, Texas
Prepared for

2. Giving USA 2017 The Annual Report on Philanthropy for the Year 2016
Researched and written by

3. Giving USA is funded in part by

4. What IS Giving USA?

5. Charitable Giving in 2016

6. 2.7% increase to $390 billion
Giving USA 2017, Giving USA Foundation

7. 40 – Year Trends Giving USA 2017, Giving USA Foundation
X marks post-recession return to/above 2007.

8. Two 20 – Year Trends 3.3% annual rate, volatile
2.1% annual rate, very steady
Giving USA 2017/CAGR and trend-lines, MSBrown LLC

9. As % of Gross Domestic Product
Giving USA 2017

10. Where it all goes
Giving USA 2017 with adjustment for DAFS by MSBrown LLC

11. Religion Removed
Data: Giving USA 2017 with adjustments by MSBrown LLC

12. 25 – Year Trend in Allocation of Where Gifts Go
Data: Giving USA / Graph by MSBrown LLC

13. The Top Five Since 2002 Religion is still the largest recipient
40% of households give about 2% of their income to religion annually
Foundations are the “savings account” for the sector
Two sub-sectors that also charge fees are also in the top five (Education and Health)
Human services has more orgs than any other type. “Make it up on volume”

14. Registered NPOs per 100,000 population
* This figure removed 200,000 from total to reflect a list cleaning at the IRS that began in 2008 and was complete in 2011.

15. What do individuals give?

16. Ordered by the % of HHs that give to each
< 10%
10% - 20%
20% - 30%
Religion: around 40-45% give to it (COPPS/PPS, 2000, 2002, 2004, 2006,….2014)
38% in 2014
Average gift approaches $2K per DONOR household
Public-society benefit is not quite exactly aligned with PPS “Combo” but close
Human services is not exactly aligned with PPS “help people with basic needs”
Add Basic needs + youth
Education
Health
Arts
International
Environment
Foundations (not in PPS – in HNW, as % might be __% of ttl donor population)
Data: Giving USA / Philanthropy Panel Study : Graphic by MSBrown LLC

17. Financial Drivers of Individual Giving
Income
Wealth/Assets
Giving USA 2017

18. Giving is After Necessary Expenditures – Avg $41,000/HH/year
Source: 2015 Data Highlights, Panel Study of Income Dynamics

19. 1995: 5% had income > $125,000
Source: 2015 Data Highlights, Panel Study of Income Dynamics

20. Older Households Give More
Data: Philanthropy Panel Study/Graphic: MSBrown LLC

21. And they give a larger share of the total, too
Data: Philanthropy Panel Study & U.S. Census, Annual Social &
Economic Supplement, Nov Graphic: MSBrown LLC

22. But it isn’t necessarily age-related
By Income, Share of Households Giving To
Data: Philanthropy Panel Study . MSBrown LLC

23. Three Ways to Increase Giving
Engage more people and ask them to give
Ask current donors to give more
Both

24. Only We Can Increase Giving
Strong case for support – Impact and emotion
Engage and involve 1st – Earn the right to ask
Consider how giving “fits” into the rest of life, not an add-on
Family engagement
Planning for taxes, legacies
Monthly giving and….

25. Resources Giving USA 2017 Philanthropy Panel Study www.givingusa.org
YUNKER discount code
Philanthropy Panel Study
Philanthropy.iupui.edu

26. Contact
Melissa S. Brown