1. Video Killed the Print Ad
Lauren B. Parker, Marketing Manager February 23, 2014

2. Who is Triangle Transit?

3. Why Video? Why not! Ability to educate current and potential riders
Video is everywhere!
Builds brand awareness
Low cost, low barrier of entry

4. It’s Easy, Baby!

5. How to Start
Figure out how much you want to invest (time, resources, etc.)
Decide target audience
Come up with an idea
Free tools to edit (YouTube, QuickTime)

6. Measure Success What constitutes a win?
What makes a video more than just a transit video?

7. Next Steps
Decide if video marketing is for your agency – Don’t force it!
Find your story!
Think outside of the box
Promote, Measure, Repeat.

8. As the Bus Stops