1. Games Theory
Using the power of sport for pro-environmental behaviour change

2. Contents The opportunity Game theories: Objective Audience Message
Tactics
The action:
Defra
LOCOG

3. The opportunity The biggest peacetime spectacle in the World:
4 billion people watching
10 million tickets sold
70,000 volunteers
Positive celebration of human endeavour and team spirit
A trusted, respected brand

4. Games theories

5. objective Set out your vision Ask for what you want Think legacy
Make it all about London

6. audience
Fix on your target
Be diverse

7. message Use the power of partnerships Let people ‘join’
Build on local and national pride
Make communications positive
Sponsorship and association
Use emotional language and imagery

8. Tactics Make it visible No fun no gain Feedback success
Find the competitive edge
Hold trials
Make the most of the heroes
Label people

9. The action

10. Inspiring Sustainable Living

11. London 2012 approach Sustainability embedded from outset
Integral part of bid vision
Starting from scratch
Using the power of the Games to inspire lasting change
Management processes (BS 8901)
Supply chain (Sustainable Sourcing Code)
Partnerships

12. London 2012 approach Games-time Travel Food Packaging Waste Legacy
Transfer of Knowledge
Open source publications
Enduring new standards

13. Thank you