1. Sports and Entertainment Marketing 1
Objective 1.07

2. A. target B. ambush C. direct D. internet
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ____________ marketing.
A. target
B. ambush
C. direct
D. internet

3. B. ambush

4. Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information:
A. provided to ambush marketers.
B. included in a sponsorship proposal.
C. included in event programs.
D. provided in the city hosting the event.

5. B. included in a sponsorship proposal.

6. The relationship between a sponsor and a sport entity is often described as a
A. merger
B. partnership
C. buyout
D. takeover

7. B. partnership

8. If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________ sponsor.
A. dynamic
B. large-business
C. sole
D. exclusive

9. D. exclusive