1. How to Design and Implement Exceptional Sponsorships
Barbara Harrington, Founder & CEO
Ph:

2. Our Agency Works with clients large to small across the country
Sponsorship and collaboration
20 years

3. Doing a lot of things well – but they aren’t finely tuned
Doing a lot of things well – but they aren’t finely tuned. Maybe a little out of wack.

4. Integrated Sponsorship Path

5. Assess
sponsorshipplus.com

6. Ask for opinions in person.
Sponsorship Essentials
Ask for opinions in person.
How will you ask them? Who will ask them?
sponsorshipplus.com

7. Key questions to pose. Sponsorship Essentials sponsorshipplus.com
Whats working, whats new, what do we want to achieve, whats our capacity, what will we say no to, what will we do differently? Whats capacity.
sponsorshipplus.com

8. Sponsorship Essentials
What’s changed?
sponsorshipplus.com

9. Sponsorship Essentials
Next Steps
sponsorshipplus.com

10. Share
sponsorshipplus.com

11. Types of Sponsorships Naming Rights Title Sponsors Presenting Sponsors
Special Event Sponsors
Product Sponsors
Hospitality
Program sponsors
Organizational Sponsors
Official “Something”
Cause-Related
Affinity Programs
Membership
partnerships
sponsorshipplus.com

13. Program sponsorships don’t need to be boring

14. 10,000 Hours Show Engaging students Diversifying sponsors
Sponsorship Essentials
10,000 Hours Show
Engaging students
Diversifying sponsors

15. Why do companies sponsor?
Decision-makers
Motivation, goals and measurements
WHY COMPANIES sponsor
Language – donor, supporter, sponsor, contributor, strategic alliance, sponsors, partner

16. Family Justice Center Awareness Campaign
Working Clinic
Family Justice Center Awareness Campaign
sponsorshipplus.com

17. Engaging medium and small businesses
sponsorshipplus.com

18. Other Desirable Benefits
Sponsorship Essentials
Other Desirable Benefits
Lead/Presenting sponsor
Four month relationship-building initiative
Private introductions/receptions
Opportunity to present
Social media with sharable content
MORE

19. Benefits should be tailored and meet strategic objectives.
sponsorshipplus.com

20. A system to start conversations: Behind The Scenes Tours
Sponsorship Essentials
A system to start conversations: Behind The Scenes Tours
sponsorshipplus.com

21. Questions & Next Steps
What does your team think about sponsorship

22. Prep
Need a toolkit
sponsorshipplus.com

23. Identify your best opportunities to engage support.
New Rules
Identify your best opportunities to engage support.
Event, Annual, Official categories, strategic
sponsorshipplus.com

24. Create a master menu. New Rules sponsorshipplus.com
Master list of everything you can provide
sponsorshipplus.com

25. Understand pricing. Sponsorship Essentials sponsorshipplus.com
Difference between underwriter and corporate sponsors.
sponsorshipplus.com

26. Total Toolkit. Master Menu Opportunities and Values (or needs)
New Rules
Total Toolkit.
Master Menu
Opportunities and Values (or needs)
Proposal (variations)
Prospects
Behind The Scenes Strategy

27. Thinking it Through & Next Steps
New Rules
Thinking it Through & Next Steps

28. Engage
sponsorshipplus.com

29. Start conversations naturally.
Sponsorship Essentials
Start conversations naturally.
Whole lot better than “selling”
Asking folks to help start conversations.
And how far out front those have to be
sponsorshipplus.com

30. The power of knowing what’s new or what has changed.
Sponsorship Essentials
The power of knowing what’s new or what has changed.
Same old; same old is very hard to start conversations.
sponsorshipplus.com

31. Plan with year ‘round calendar and five year window.
Sponsorship Essentials
Plan with year ‘round calendar and five year window.
Look at your time line. Plan to expand outreach by a month with each cycle.
What does that look like?
sponsorshipplus.com

32. Sponsorship Essentials
Getting in the door and getting to yes.
Scripts, s, phone calls, stalking (smirk)
Follow up that’s sufficient; what’s crossing the line.
sponsorshipplus.com

33. Sponsorship Essentials
Implement
sponsorshipplus.com

34. How will you treat sponsors and partners?
Sponsorship Essentials
How will you treat sponsors and partners?
sponsorshipplus.com

35. What information should you have on your audiences
What information should you have on your audiences? Demographics, psychographics, buying interests, do they LIKE sponsors? Do they get it?
How do you get that info? How to capture?

36. Fulfillment Reports Strengthening Internal Systems
Sponsorship Essentials
Fulfillment Reports Strengthening Internal Systems
sponsorshipplus.com

37. Integrated Sponsorship Path

38. Doing a lot of things well – but they aren’t finely tuned
Doing a lot of things well – but they aren’t finely tuned. Maybe a little out of wack.

39. New Rules
Call In Days
August 22 & 23, 2016
(or
Opportunity to answer detailed questions
sponsorshipplus.com

40. New Rules
Survey & Our Work
sponsorshipplus.com

41. How to Design and Implement Exceptional Sponsorships
Barbara Harrington, Founder & CEO
Ph: