1. DEVELOPING EFFECTIVE DONOR FUNDRAISING STRATEGIES AND TACTICS
THE BEST LAID PLANS
DEVELOPING EFFECTIVE DONOR FUNDRAISING STRATEGIES AND TACTICS

2. THE BEST LAID PLANS UNDERSTANDING THE CONTEXT/IMPORTANT QUESTIONS-PG 3
CONSISTENCY WITH STRATEGIC PLAN
DEVELOPING FUNDRAISING FUNDRAISING USING THE TEN STEP PROCESS
PRACTICAL FUNDRAISING METHODS

3. UNDERSTANDING OURSELVES- KEY QUESTIONS
OUR OFFERING TO THE PUBLIC AND THE DONOR
WHAT WE ARE TODAY AND WANT TO BE IN FUTURE
POTENTIAL PUBLIC PERCEPTION AND OUR OWN PERCEPTION
DOES THE PUBLIC UNDERSTAND AND APPROVE OUR WORK AND OBJECTIVES

4. UNDERSTANDING OURSELVES-KEY QUESTIONS
THE KINDS OF FINANCIAL RESOURCES THAT WE NEED FOR OUR CURRENT AND FUTURE WORK
OUR FINANCIAL PRIORITIES IN ALL AREAS OF OUR WORK
DO THE STAFF AND OUR PARTNERS UNDERSTAND OUR VISION AND GOALS

5. UNDERSTANDING OURSELVES-KEY QUESTIONS
WHO ARE OUR COMPETITION AND OUR UNIQUENESS
HOW GOOD IS OUR COMMUNICATION TO THE PUBLIC AND TARGET GROUPS
WHAT IS THE ROLE OF THE BOARD AND VOLUNTEERS IN OUR FUNDRAISING EFFORTS
HOW THE EFFORTS OF THE CEO ARE COMPLEMENTED BY OTHERS

6. STRATEGIC PLANNING FOR FUNDRAISING EFFECTIVENESS
HAVING THE VISION FOR THE CAUSE/ORGANIZATION
FORMULATING THE MISSION FOR THE FUNDRAISING ORGANIZATION
REVIEW THE HISTORY AND TRADITION OF THE ORGANIZATION FOR RELEVANE IN FUNDRAISING
FORMULATE THE GOALS/OBJECTIVES FOR FUNDRAISING

7. STRATEGIC PLANNING FOR FUNDRAISING EFFECTIVENESS
UNDERTAKE A SWOTS ANALYSIS FOR THE ORGANIZATION IN TERMS OF FUNDRAISING
FORMULATE STRATEGIC DIRECTIONS FOR THE ORGANIZATION IN TERMS OF FUNDRAISING
FORMULATE FUNDRAISING STRATEGIES

8. STRATEGIC PLANNING FOR FUNDRAISING EFFECTIVENESS
ORGANISE FOR FUNDRAISING
POLICIES AND PROCEDURES
SYSTEMS
FUNDRAISING COMMITTEES
FUNDRAISING CORDINATOR
RECRUITE AND TRAIN VOLUNTEERS
FORMULATE THE BUDGET FOR THE FUNDRAISING

9. STRATEGIC PLANNING FOR FUNDRAISING EFFECTIVENESS
FORMULATE PLANS OF ACTION FOR IMPLEMENTATION
ASSESS IMPLICATIONS FOR MANAGEMENT ATTENTION
FORMULATE A PROCESS FOR MONITORING AND EVALUATION FOR RESULTS AND OUTCOMES

10. DEVELOPING FUNDRAISING STRATEGIES- THE 10 STEP PROCESS
IDENTIFY ORGANIZATIONAL MISSION AND GOALS
DEFINE INDICATORS FOR GOAL ACHIEVEMENT AND SUSTAINABILITY
IDENTIFY BARRIERS FOR ACHIEVING THE GOALS AND HOW TO ADDRESS THEM
IDENTIFY KEY AND POTENTIAL SUPPORTERS AND SOURCES FOR GIVING/CONTRIBUTIONS

11. DEVELOPING FUNDRAISING STRATEGIES- THE 10 STEP PROCESS
IDENTIFY CRITICAL MOTIVATIONS AND EXPECTATIONS FOR SUPPORTING YOUR CAUSE
IDENTIFY CRITICAL STRENGTHS AND WEAKNESSES IN YOUR ORGANIZATION THAT WILL NEED TO BE ADDRESSED
FORMULATE KEY STRATEGIES FOR ATTRACTING MAXIMUM RESOURCES

12. DEVELOPING FUNDRAISING STRATEGIES- THE 10 STEP PROCESS
IDENTIFY ORGANIZATIONAL AND MANAGEMENT IMPLICATIONS
FORMULATE A PLAN OF ACTION FOR IMPLEMENTATION-POA
IDENTIFY A PROCESS FOR MONITORING AND EVALUATING BOTH PROCESSES AND OUTCOMES

13. CONSIDERATIONS FOR EFFECTIVE FUNDRAISING
Having a Clear Understanding of an Organizational Vision and Mission
Educating Potential Donors about the Work of an Organization
Establishing and Maintaining Good Public Relations
Maintaining an Appropriate Organizational Lifestyle
Formulating an Effective Communication Program

15. DEVELOPING EFFECTIVE FUNDRAISING STRATEGIES-MAL
GROWTH-Plan for Ambitious Goals with Bold Leadership
INVOLVEMENT-Participation in Decision-making processes for Ownership/Contribution
VISIBILITY-Raising the Profile and Credibility of Organization to Attract Resources
EFFICIENCY-Maximizing Outputs/Results and Spending the Least Resources for Greater Impacts
STABILITY-Sustainability characterized with Permanence and Solidarity with Solid Foundation

16. DEVELOPING EFFECTIVE FUNDRAISING STRATEGIES-SHELDON
RESEARCH- UNDERSTANDING DONOR MOTIVATIONS, INTERESTS AND PROFILES
CULTIVATION-BUILDING RELATIONSHIPS
SOLICITATION- PROPOSAL WRITING AND PRESENTATION FOR RESOURCES
REVIEW AND EVALUATION- ASCERTAINING THAT PROCESS AND OUTCOMES ON COURSE
STEWARDSHIP- DONOR EDUCATION AND INVOLVEMENT IN PROGRAMS WITHOUT ADVERSE EFFECTS

17. PRACTICAL FUNDRAISING TACTICS
PROJECT PROPOSAL WRITING
HARAMBEE ACTIVITIES
FUNDRAISING WALKS
FUNDRAISING DINNERS
RAFFLES
SPONSORSHIPS
MEMBERSHIPS
INCOME GENERATION

18. RESOURCES KIIRU 2004, DEVELOPING RESOURCES FOR CHRISTIAN MINISTRIES
WARWICK 2000, THE FIVE STRATEGIES FOR FUNDRAISING SUCCESS
SHELDON 2000, SUCCESSFUL CORPORATE FUNDRAISING: EFFECTIVE STRATEGIES FOR TODAY’S NON-PROFITS

19. FACILITATOR DR MACMILLAN KIIRU
CONSULTANT WITH LENMAC CONSULTANCY SERVICES IN MANAGEMENT, LEADERSHIP AND RESOURCE MOBILIZATION
FOUNDING CHAIRMAN/DIRECTOR FOR TUMAINI COMMISERATION INITIATIVE (TCI) AND THE SHEPHERD HOMES AND PRIVATE SCHOOLS
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