1. CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event
Scenario
Your team will meet with the President/General Manager for the Dynamos to discuss the pros and cons of all proposed locations for the soccer stadium.
You must convince the President/GM to locate the stadium in downtown Houston.
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2. CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event
Scenario
Your presentation must describe the target market for soccer, the product/service offered, potential corporate sponsors, proposed publicity for the team, multiple uses for the new soccer stadium, potential sponsorships, and the economic impact of locating in downtown Houston.

3. CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event
Description
You have 30 minutes to prepare your presentation, 10 minutes to present it to the judge, and 5 minutes to answer the judge’s questions about your proposal.

4. Performance Indicators Evaluated
CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event
Performance Indicators Evaluated
Determine the relationship between government and business.
Identify factors affecting a business’s profit.
Identify information monitored for marketing decision making.
Explain the need for sport/event marketing information.
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5. Performance Indicators Evaluated
CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event
Performance Indicators Evaluated
Describe the nature of target marketing in sport/event marketing.
Develop sport/event product positioning strategies.
Sell sport/event sponsorships.