1. Brand Research at Scale
Delivering meaningful campaign insights, powered by a panel-based solution

2. “By-Invitation Only”® Panel Recruitment
Panel recruiting partnerships with leading brands to deliver meaningful insights
We give you access to one of the largest representative panels in the industry by partnering with over 70 of the largest, most trusted brands across multiple industries:
Hotels
How Panelists Are Recruited
Partners invite their customers to opt in and share their opinions to earn gift cards or loyalty points
Panelists select how often they’d like to receive market research only survey invites
Data quality is monitored through various quality checks, such as screening questions
Our dedicated Member Services team regularly measure panelist satisfaction to ensure they remain engaged

3. Cross-device and cross-media platform campaign measurement
Why Research Now?
Measure campaign performance to optimize media placements during and after a campaign
Cross-device and cross-media platform campaign measurement
Research Now panel eliminates the need for bonus impressions and intercepting respondents on a website
Pre-project feasibility test and guaranteed delivery of calculated sample sizes
Access to results within days of campaign launch via online dashboard reporting updated daily
First-party cookie at the panelist level for cross device, single respondent exposure tracking
Single-source panel allows clients to re-contact respondents, exclude previous completes and append 3rd party data
Standard survey access allows clients to easily design and read campaign KPIs and compare results across campaigns

4. ADimension Overview and Outputs
Ability to customize in-target survey questions relating to brand metrics, brand perceptions and basic demographics
Survey Outputs
Brand Metrics
Unaided Brand Awareness
Aided Brand Awareness
Brand Familiarity
Online Ad Awareness
Brand Favorability
Purchase Intent
Brand Perception
Basic Demographics
*deliverables incur additional costs

5. ADimension Dashboard Features
Interactive dashboard delivers brand metrics by demo, creative version, placement and publisher
Key brand metrics reporting, updated daily
4 levels of stat testing
Export charts and data into Excel
Audience reporting and filters available for:
Publisher level
Creative level
Frequency reporting and filtering
Real-time coding of unaided brand awareness answers
Key demographics
Age
Gender
Income
Marital Status
Education
Clients can compare performance against each vendor

6. Panel-Based Recruitment Delivers Key Advantages
Panels drive higher statistical confidence, easier deployment & deeper insights
Retargeting
Intercept
Panel Recruitment
Requires control group recruitment prior to campaign
Executable across short flights & niche audiences
Requires live media bonus impressions for recruitment
Typical sample size per exposed/control
200+
Margin of error
14% - 18%
5% - 7%
Skewed results due to immediate intercept
Frequency analysis
In-target analysis
Control group modeled from exposed group
Layer on pre-collected data points
EASIER EXECUTION
MORE ACCURATE
DEEPER INSIGHTS