1. Developing Innovative
CO-CREATION
Developing Innovative
Product Partnerships
ECRM Foodservice EPPS: Tuesday April 12, 2016

2. PARTNERSHIP Manufacturing Distribution Operations Offer Need Offer
Products
Expertise
Need
Sales Channel
End-Users
Market Support
Offer
Logistics
Transportation
Warehousing
Access
Products
Operators
Need
End-Users
Market Support
Offer
End-Use
Access
Market
Need
Products
Market Support

3. INNOVATION A new idea, device, or method
The act or process of introducing new ideas, devices, or methods

4. Clear Capability Requirement Evolving Capability Requirements
PRODUCT
Me Too
Innovative
National Brand Equivalent
Price Fighter
Competitive Match
Least Risk
Clear Capability Requirement
Easy Concept
STATUS QUO
New
Exclusive
On Trend
Higher Risk
Evolving Capability Requirements
Complicated Concept
GROUND BREAKING

5. PRODUCT GREY BLACK & WHITE Operator Efficiency Regional Preference
closer to
GREY
Operator Efficiency
Regional Preference
Upgraded Familiarity
Nutritional Improvement
Environmentally Friendly

6. CONCEPT CREATION Idea Validation Generated by Anyone
Manufacturer
Distributor/Retailer
Operator
Customer
Reviews
Social Media
Sales
Concept Refinement
Clarification of Need
Cost
Certifications
Pack / Size
Competition
Opportunity
Packaging
Storage
Etc…

7. CO-CREATION Get Out of the Way! Connect Yes? Clarity Decide Listen Ego
Telephone Game
Yes?
First Explore
Decide
Make Indecision Unacceptable
Clarity
Concept & Capabilities
Listen
Understand Need
Never Ass-u-me
Ego
Market Doesn’t Care

8. CO-CREATION Collaborate! GET ON THE SAME PAGE & CONTINUOUSLY IMPROVE
Leverage Strengths
Information Sharing
Market Insights
Past Learning's
Successes & Failures
Requirements for Success
Target
Minimums
Multiple Validation Paths
Open to Recommendation
Plan Together
Launch
Support
Pipeline
GET ON THE SAME PAGE &
CONTINUOUSLY IMPROVE

9. CO-CREATION Best Practice Organizational Buy-In
On Site Ideation/Development
Process Sparks
Save Time
Understand Constraints
Use your Sweet Spot
Develop within Capabilities
Bench Work Plan
Tweak UP or Tweak DOWN

10. How can we better serve each other?
CO-CREATION
Group Insights
ISSUES?
CHALLENGES?
SUCCESSES?
OPPORTUNITIES?
How can we better serve each other?