1. BID Marketing update
30th August 2016

2. Summer of Sport BID-funded activity
Activities took place 1st – 27th August
Included:
- Climbing wall at The Podium
- Table football tables
- BMX stunts
- Golf / football simulators
- Sports look-a-likes
- Tour of Broadmead

3. Summer of Sport Advertising campaign
3 week campaign with Sam & Breeze FM
3 week campaign with Heart FM
Online advertising throughout the campaign
4 week campaign with Bristol Post
- Bristol Post
- Metro
- bristolpost.co.uk
- 2 x articles in Weekend magazine
Advertorial in B24/7
Advertorial in Bristol Life
bristolshoppingquarter.co.uk
@bristolshopping
ClearChannel posters

4. Summer of Sport Tour of Broadmead
Activities took place: 20th – 27th August
In partnership with PureGym, 8 local charities, Broadmead retailers
Great media coverage

5. Summer campaign - some photos

6. Bristol Post coverage
Weekend Magazine 7th- 9th August

7. More Bristol Post coverage
Bristol Post 6th July
Weekend magazine 12th -14th August

8. Promoting Broadmead Great British High Street competition
Entering Broadmead as city location
Entry to include everything that is great about Broadmead, including: - marketing events
- partnership working
- BID activities
Deadline 9th September
We need lots of social media support!

9. Consumer e-newsletter
Consumer newsletter launched in June
Competitions for data capture part of all summer events
Requires good offers to feature each month (August: free pass for PureGym)
Can also feature good events or stories
Please tell us your news!
Please subscribe!

10. Facebook competitions
July – Win tickets to see Guys and Dolls at The Bristol Hippodrome and overnight at Radisson Blu
August – Win a balloon flight for two
Engaging with more people
- Bristol residents
- Visitors to the city
Increasing our ‘likes’
Increasing subscriptions to our new consumer newsletter

11. Students
Competition for students moving into New Bridewell on Nelson St
The Galleries attending Freshers Fairs, providing BSQ branded bags

12. Customer Research Survey carried out in June 400 customers
Face to face interviews
Results will be shared very soon
Marketing activity will be focussed accordingly

13. Christmas 2016 Christmas Lights Switch on Event: Friday 11th November
Bristol Christmas Market: Friday 11th Nov – Saturday 24th Dec
Christmas Local Market: Friday 2nd – Friday 23rd December
Coach Group
Ads and editorial in Group magazines, appeared in August publications: Coach Monthly - Group Travel Organiser - The Pass – Travel GBI – Group Leisure
Free coach parking in Cabot Circus until end of December

14. Calling all Independents
Over 90 independent shops in Bristol Shopping Quarter
Brainstorm on 28th September, 9am–10am, at Co-Lab
Small Business Saturday

15. Maintenance
Hanging baskets
Mosaic balls
Clear Channel units

16. Street aware Campaign to be launched on 29th September
To encourage businesses to work with St Mungo’s and other partners to deal with rough sleeping
Training available from St Mungo’s for businesses which sign up to this campaign

17. Future Bristol events
Tour of Britain, Stage 7, Saturday 10th September
Doors Open Day, various locations, 10th-11th September
Half-Marathon, City Centre, 25th September
Student Sessions, Cabot Circus, Tuesday 4th October 6-9pm

18. Next meeting: Wednesday 26th October