2. On your mini whiteboard list any form of media you can think of!

3. Learning Outcomes All- list different forms of media
Most- explain the importance of media to improve understanding of performance
SOME -analyse the positive and negative effects of the media

4. What are the forms of media coverage and give examplesTV
Radio
Internet
Press
Give an advantage of each one

6. Forms of media
TV-see for yourself exactly what is happening and copy in your own match
Radio- portable/dedicated channels like Radio 5/talk sport.
Internet- find results quickly any where in the world about any sporting match
Newspapers/ books cheaper and detailed analysis from experts

7. HOW is TV BROADCASTED?
Digital
Analog

8. SPORTS EVENTS THAT MUST LEGALLY BE ON ‘FREE’ TV
Wimbledon
Olympics
FA Cup Final
The Grand National

9. TYPES OF TV COVERAGE
Informative
Educational
Instructive
Entertainment

10. Informative Based on facts Give viewer information about sport News
Teletext

11. EDUCATIONAL These are programmes designed for schools
E.g History of the Olympic Games

12. INSTRUCTIVE Focus on one particular sport
To instruct the viewer about a specific skill
E.g. coaching programme by experts

13. Entertainment Live Matches e.g. Highlights e.g.
Celebrity Quiz shows e.g.

14. MEDIA REVIEW

15. Influence of a director or editor
How the info comes across
How much info
What and how it is said- what slant
E.g. Highlights chosen could show a different game to what actually happened-like Big Brother……

16. How does the media help give viewers a greater understanding of performance?
Expert Analysis at half and full time
Replays to observe good sporting actions

17. POSITVE EFFECTS OF MEDIA
Media gives a better understanding of play
Help improve actual performance
Which could lead to increase in a participation
Through slow motion replay
E.g. Sky sports analysis

18. POSITVE EFFECTS OF MEDIA
2 Lots of media coverage to some sports e.g. Football
Raises profile of sport
See sport, may want to take part (Participation)
More coverage means attract more sponsors
More money to that sport
Role models increase
E.g. After cricket or rugby world cup exposure on TV increase in participation

19. NEGATIVE EFFECTS OF PARTICIPATION
Excess coverage of certain sports
E.g Football premier league
Decrease in attendance at local football matches at lower level
As can stay at home and watch premiership
Decline in ticket sales for local clubs
Lower clubs become poorer
Minority sports get little coverage

20. NEGATIVE EFFECTS OF MEDIA
Media Influences timings of sports
To get the largest TV audiences
Governing Body losing control over sport
Undermining officials (slow motion replay)
Change or rules e.g. tennis tie break and badminton rally points (due to media pressure to speed up the game)

21. DISCUSS
Describe, using an example, how media coverage may have a positive and negative effect on attendance at a sporting event. (6)

22. PLENARY
Exam questions