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Globalisation and media

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Presentation on theme: "Globalisation and media"— Presentation transcript:

1 Globalisation and media

2 National sports are looked after by who? NGB For example?
Background National sports are looked after by who? NGB For example? FA, RFU, LTA, AAA, BOA British Olympic Association International sport is big business World organisation protect and promote the interest of their sports, can you name some? DESCRIBE SOME OF THE NEGATIVE ISSUES AROUND THESE ORGANISATION.

3 Freedom of movement Can you name the countries?
National and international laws enable the freedom of movement of athletes. Bosman 1995 Can you name the countries?

4

5 Improved technology, use of internet to access information on a player
Possible reason for globalisation of football Improved technology, use of internet to access information on a player Global tours and competitions. Financial incentives for clubs and players. Better, faster, affordable transport (planes) THEREFORE: . Therefore awareness of better players by the premier teams .

6 Possible reason for globalisation of football
Other factors: Freedom of movement in EU Spectators could now travel to Such events as Olympics, finals of tournaments

7 MEDIA COVERAGE

8 More people watched the sport Huge growth in wages Increase in revenue
THE CHANGES TELIVISION MADE HAD A HUGE IMPACT ON SPORT AND THE WAY IT WAS PLAYED. THE REAL COMMERCIAL BOOST FROM tv CAME IN THE 1990’S AND INTO THE 21ST Cent with the introduction of satellite tv. Sky paid for the right to show leagues/games which increased the commercial edge . Sport Players clubs More people watched the sport Huge growth in wages Increase in revenue

9 More people watched the sport Huge growth in wages Increase in revenue
THE CHANGES TELIVISION MADE HAD A HUGE IMPACT ON SPORT AND THE WAY IT WAS PLAYED. THE REAL COMMERCIAL BOOST FROM tv CAME IN THE 1990’S AND INTO THE 21ST Cent with the introduction of satellite tv. Sky payed for the right to show leagues/games which increased the commercial edge . Sport Players clubs More people watched the sport Huge growth in wages Increase in revenue Increase in popularity Increase in star like status (David Beckham) Increase in fans of the club due to wider access through the media. Less popular sports are under-represented Increase in sponsorship deals Some clubs gain more money than others (small group have al lot of money) Less commercial support due to lack of media time. Media invading private life Can reach a global market Changes to rules Seen as poster boys for the brand, (Nike and Jordan)

10 Changes to rules The back-pass rule was introduced in 1992 to discourage time-wasting and overly defensive play after the 1990 World Cup Traditional time was 2/3pm sat. Revised scheduling to increase spectators, for example MNF. Super Sunday. Olympic Games events are often scheduled at unsuitable time because of demand of TV beaming around the world TMO Cricket third match official was largely due to the influence of TV. Also used in rugby/ tennis

11 Summative points

12 Exam Question Explain two ways in which freedom of movement for performers has influenced sport in the 21st century. [2]

13 answer Two marks from:  allows performers to cross continents in lots of different sports, e.g. overseas players in football and rugby teams in UK  performers can move to different countries/regions for training/development, e.g. altitude training, ‘warm weather’ training camp  successful sports/clubs/teams tour other ‘markets’, e.g. Premier League football teams touring USA or Asia in pre-season  can increase the potential fan-base of successful sports/clubs/teams/performers as they are known internationally  quicker/easier travel makes competitions more flexible/possible, e.g. European club games in football and rugby played midweek in between domestic fixtures

14 Exam question Describe changes in media coverage of sport since the 1980’s (4)

15 answer  now includes (many) different types of media with examples or the growth of the influence of the internet. more opportunities to experience sport via the media or 24 hour coverage.  increase in proportion of sport that is pay for view/subscription.  increased recent importance/role of social media in promoting sport.  increased media scrutiny or increase in regulations over reporting/journalism  less sexist in gender representation in sport  real-time sport that can be controlled in visual media with examples e.g. rewind option on live events  more minority sports or a wider range of sport represented in the media  more coverage of disability sport/more coverage of the Paralympics  rise of status/importance of sports stars/personalities in sport promoted through the media  media has growing control over sport with examples e.g. start times of sports events  media coverage now more global than before (1980s)  sports coverage very important to media, e.g. television channels/newspapers market themselves based on their sports offer

16 Exam question Goal-line technology was introduced in football to assist referees in making decisions as to whether the ball had crossed the line and a goal had been scored. The results of a poll taken of 100 spectators’ views immediately following a football match were that: 20% stated that they were against the introduction of goal-line technology. 80% were in favour of goal-line technology. Why might some spectators be against the use of goal-line technology and others be in favour of its introduction? (2)

17 answer One mark for reason for goal-line technology from one of:
 it is fairer or judgments based on facts rather than perception  excitement of waiting for the technological judgment  takes pressure off referees or cuts down on human error One mark for reason for goal-line technology from one of: takes away the ‘chance’ element of the sport  enjoyment is decreased because of the lack of dispute / controversy  too much time taken up or gets in the way of the flow of the game or too many  changes the nature of the game as a sport

18 World business/ brands
Case study Critically evaluate how globalisation has shaped the characteristics of sport in the twenty first century. (10) World business/ brands Media coverage Freedom of movement spectators

19 Positive and negative ISSUE GLOBAL BUSINESS IMPACT ON WHAT OR WHO
Negative because… ONLY A FEW SPORTS SEEM TO ACCESS THE TOP SPONSORS MINORITY SPORTS, SQUASH Positive because…. LOT MORE MONEY IN SPORTS BECAUSE OF SPONSORS MAJOR SPORTS TEAMS E.G. TOTTENHAM ISSUE IMPACT ON WHAT OR WHO

20 ISSUE IMPACT ON WHAT OR WHO ISSUE IMPACT ON WHAT OR WHO

21 ISSUE IMPACT ON WHAT OR WHO ISSUE IMPACT ON WHAT OR WHO

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