1. Alberta Livestock and Meat Agency
Overview of the
Alberta Livestock and Meat Agency
Dr. Kee Jim

2. Overview Industry Vision Agency Mission Governance Core Business
Action Priorities

3. Industry Vision
An internationally respected, competitive and profitable livestock and meat industry.

4. Agency Mission
Act as a catalyst to achieve an internationally respected, competitive and profitable Alberta livestock and meat industry

5. Governance
Board
Advisory Committees

6. Board
The Agency is governed by a Board, the Chair of which reports to the Minister of Agriculture and Rural Development (ARD). The Board has established the following committees:
Executive
Audit/Corporate
Program and Services
Government and Human Resources
Market Access Sub-Committee

7. Advisory Committees
In order that the Agency’s Board and Management receive the ongoing input and advice of the livestock and meat industry, several industry advisory committees have been created. The committees will report to the Board through the Programs and Services Committee of the Board:
Cattle Producer Advisory Committee
Beef Processing Advisory Committee
Pork Value Chain Advisory Committee
Diversified Livestock Advisory Committee
Innovation and Value-added Committee

8. Core Businesses Market Development Alberta Livestock and Meat Agency
Innovation
Market Development
Supply Chain Development
Industry Capacity & Capability Development
Performance Measurement

9. Market Development
Support effective market development by directing resources to market development and differentiation, market diversification, and market information and research.

10. Supply Chain Development
Create the framework and infrastructure to strengthen and enhance the supply chain while fostering customer-focused value chain development to capture added value in target markets.

11. Innovation
Align and direct Alberta government funded livestock innovation programs including research and development with the Livestock and Meat Strategy and focus more resources on technology transfer and commercialization.

12. Industry Capacity & Capability Development
Encourage and invest in industry capacity & capability development by supporting skills and leadership development, new business model creation, education and training programs, and industry transition.

13. Action Priorities Corporate Development Communication and Engagement
Market Access
International Market Development Program
Value-Added Market Development Program
Research and Development Program
Industry Development Program
On-Farm Technology Adaptation Program

14. Corporate Development
Establish the Alberta Livestock and Meat Agency as an operating entity that delivers its mission and carry out its core business.
Establish appropriate governance and management practices and performance expectations.
Build the human resource and operating infrastructure, policies and procedures to enable ALMA to operate effectively and efficiently.
The Alberta Livestock Industry Development Fund (ALIDF) and the Diversified Livestock Fund of Alberta (DLFOA) was successfully integrated into ALMA in April 2009.

15. Communication & Engagement
Execute a short-term communication and engagement strategy that builds understanding, industry commitment and support for the implementation of the Alberta Livestock and Meat Strategy priorities.
Implemented a six-month engagement plan, in concert with ARD, to create focus and build shared understanding of the Strategy and ALMA’s role.
Information meetings with other provinces.

16. Market Access Formation of Market Access Committee.
The Market Access Committee monitors, advises, identifies risks and barriers, advocates and responds to issues of market access.

17. International Market Development Program
A total of $6 million is available for the 2009/2010 fiscal year.
The program is designed to stimulate expansion and diversification of export markets for the Alberta livestock and meat industry by:
accelerating expansion of market shares in exports markets;
assisting industry associations and Alberta businesses to conduct international market assessments and customer research; and
complementing funding for the development of value chains and supply chains.

18. Value-Added Market Development Program
A total of $2 million is available for the 2009/2010 fiscal year.
The program is designed to stimulate expansion and diversification of the domestic market for Alberta livestock and meat products by:
assisting industry associations and Alberta businesses to conduct market assessments and customer research which lead to identification and diversification of markets; and
complementing funding for the development of value chains and supply chains.

19. Research & Development Program
A total of $12 million is available for the 2009/2010 fiscal year.
This program is designed to enable both basic and applied research initiatives complementary to ALMA marketing, differentiation and cost reduction priorities by:
aligning research and funding with Alberta Livestock and Meat Strategy (ALMS) priorities to improve profitability of the livestock and meat industry;

20. Research & Development Program…continued
identifying solutions to industry challenges such as risk mitigation (including animal care, environmental management, animal health, etc), cost reduction, and product differentiation;
increasing knowledge base;
creating an adaptive livestock and meat industry that optimizes production systems to deliver focused market driven products;
complementing funding from the Industry Innovation and Adaptation Program, and
focusing on Animal health and food safety, improving production practices, Alberta Feed Grains Centre of Excellence, and differentiation at the producer and processor level.

21. Industry Development Program
A total of $5 million is available for the 2009/2010 fiscal year.
This program is designed to help the livestock and meat industry achieve long term competitiveness by:
improving our market position through innovative communications and consumer awareness initiatives;
strengthening and increasing public confidence in Alberta’s livestock and meat products;

22. Industry Development Program…continued
improving supply chain relations through partnerships that engage consumers;
developing education and health partnerships;
strengthening industry’s knowledge and leadership capability; and
enhancing the competitive position of Alberta’s meat and livestock sector.

23. On-Farm Technology Adaptation Program
A total of $5 million is available for the 2009/2010 fiscal year.
This program is designed to stimulate the adoption of leading edge research developments that impact cost competitiveness and support the Alberta Livestock and Meat Strategy (ALMS) by:
accelerating the investment in technologies that significantly impact production costs, productivity, food safety, animal welfare and environmental sustainability of Alberta’s livestock industry;
increasing sales of meat products;
encouraging new private sector capital investment in Alberta;
enhancing Alberta’s competitive position in the meat and livestock sectors; and
being complementary to the Research and Development Program.