2. Social Media and Identity
University Housing Policy
Carrie Campbell, Senior Public Relations Coordinator

3. Learning Objectives
Participants will be provided instruction on housing’s and the university’s identity policy
Participants will understand their role in telling our story
Participants will be provided instruction on the logo approval process
Participants will be shown the various forms of social media housing uses
Participants will be provided instruction on housing’s goal for social media and its guidelines
Participants will be provided instruction on how social media can be used effectively to promote community
Participants will be provided instruction on when to appropriately use social media
housing.uga.edu

4. Identity Policy

5. Value of a Brand
Our brand is how we tell our story. And our story is not just the words we use, or the banners we unfurl, or the traditions we hold dear. It is all those things and more, working together to create a distinctive look, feel and voice that people will immediately recognize as the University of Georgia.
The brand guidelines will help you to stay true to the University of Georgia story. To tell it confidently and honestly. To illustrate it boldly and clearly. To ensure that generations of Bulldogs continue to commit to greatness.
More info and downloads at
housing.uga.edu

6. The University of Georgia story

7. Message map
What we do and why it matters

8. Tell our story. Why it matters to you Builds leaders
In the context of how housing….
Builds leaders
Creates a better future
Puts students first
Instills confidence
housing.uga.edu

9. How we tell our story Social media Bulldog Families magazine
Parent and family e-newsletter
On-campus events
#OneUGA
Visitors Center kiosks
Tours
Daily activities that support the mission
housing.uga.edu

10. Housing identity policy
Based on UGA’s identity policy and brand guidelines
Regulates the use of logos
Details the format for:
signatures
PowerPoint presentations
E-newsletters
Letterhead
Name tags
Business cards
housing.uga.edu

11. You already know our story
University Housing provides comfortable, affordable and secure on-campus housing options in residential communities where the academic success and personal growth of residents are encouraged and supported.
* Everything you do to support the mission is an
example of the role housing plays in the greater
context of the university.
housing.uga.edu

12. Logos: a primer
1. All housing promotional materials MUST include the housing logo:
(horizontal)
(formal)
2. EVERYTHING with the logo on it must be approved
Send the PRINTERS PROOF via to Carrie Campbell with a completed Trademark Form
Wait for confirmation from Carrie via to allow the vendor to proceed with production
HELPFUL HINT: the Arch is ALWAYS white
housing.uga.edu

13. Athletic marks Subject to UGA Athletic Association approval
housing.uga.edu

14. R Additional restrictions University of Georgia UGA Dawgs Sic ‘Em
Above wordmarks must include a registration mark R

15. Questions?
Identity policy
housing.uga.edu

16. Social Media Policy

17. Social media platforms
@UGAHousing
housing.uga.edu

18. Why social? 1. To build community 2. To inform and educate
3. To tell our story
housing.uga.edu

19. What that looks like on YouTube:
on Instagram:
housing.uga.edu

20. on Snapchat: https://www.youtube.com/watch?v=GKYvJzG7Dz4 on Twitter:
housing.uga.edu

21. on Facebook and Pinterest:
housing.uga.edu

22. New housing-related social accounts
Applies to hall, community and hall/community council accounts
Notify the department: Confirm with the DI for New Media Ariella Perry that an account does not already exist
Secure the approval of area/senior coordinator
Identify a responsible manager: Ensure that the coordinator has the time to check in on the site at least once a day
Have a plan: Consider your message, audience and goals, as well as a strategy for keeping information on social media sites up-to-date
housing.uga.edu

23. Staff use of social media
Engaging with students on social media:
Your posts are a reflection of the department and the university, even if the account is a personal one
Do not use social for official communications
No matter your privacy settings, if you post it on social media, it is not private
Having said that…
Consider setting up separate accounts if you plan to engage with students
OR funneling those potential posts to a housing account
GroupMe and other similar messaging media
Not an official means of communication
RPS staff working on a policy
housing.uga.edu

24. Street Team Not on Street Team?
Street team certified staff members:
Participate in more in-depth social media and identity policy training
Post from official University Housing accounts
Host account takeovers
Help brainstorm and implement new media ideas
Not on Street Team?
or text Carrie or Ariella with ideas or photos of:
Day-to-day staff or student activities
Programs
Events
Outstanding student staff members
Residents want to see themselves and their friends.
You are in the best position to tell our story.
housing.uga.edu

25. Move in
#WelcomeUGA
Third Thursdays
#OneUGA
housing.uga.edu

26. Questions?
Social media
housing.uga.edu