1. Social Media in Advertisement Brahagan Arevalo

2. Introduction
The use of social media by companies is an emerging trend that enables such firms to further their market presence so as to reach more customers. Since different people, the potential clients, chat on social media, companies should embrace effective social media marketing plans and continually have their presence on the web. A correct implementation of social media advertising would translate into remarkable business success.
Brahagan Arevalo

3. Definition of Social Media Marketing
A form of internet marketing
Uses various social media platforms to communicate with customers
Activities include sharing, contents, images and videos for marketing dedications
Entails some paid social media advertising
Brahagan Arevalo

4. Contribution of Social Media Advertising
Create conversation among potential customers
Increase the web traffic
Enables brand identity with the possibility of brand association
Improve communication and interaction with the key customers
Brahagan Arevalo

5. Best Social Media Advertising Platforms
Facebook: allows sharing links and videos to your ad
YouTube: video sharing in few minutes
Twitter: taking advantages of trending topics
Instagram: as it allows photo sharing
LinkedIn: targets professionals
Brahagan Arevalo

6. Considerations for choosing Social Media Platform
Why is the social media relevant? Are there any unique features for consideration?
Will the media reach any potential customers?
The different formats that the chosen channel supports and if they are in line with the intention of the firm
The pricing on advertising on the platform
The trends in a given media and how it might benefit the platform
Brahagan Arevalo

7. Social Media Marketing Tips
Prior planning which involves searching for the major words and brainstorming
Captivating content
Brand imaging consistency
Sharing links to the company website
Track competitors
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8. Paid Social Media Highly cost effective means of reaching customers
Reaches huge audience
Focuses on a given type of customers
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9. Advantages of Social Media Advertising
Video posting and content capabilities
Small advertising budget
Existence of social media shopping
Reaches large audience
Free media creation
Sharing capabilities
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10. Disadvantages of Social Media Ads
Requires knowledge of the product to update the status
Disgruntled customers posts negative comments on the product
Viral negative publicity
Virus and malware brand hijacking
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11. Management of a Company’s Social Media Advertising
Setting concrete goals
Have a social team
Set guidelines
Any marketing department should approach social media as a valuable marketing tool that if not correctly manages has some negative consequences. The management of social media for any company should spot the differences from personal and business account. To achieve the following, the marketing department must set concrete goals, have a social media team and set guidelines for the group.

12. Ethical Social Media Advertising
Know the targeted audience
Do not compromise the company privacy
Avoid biases like religious, political and cultural point of view
Think carefully before posting
Speak the truth
Brahagan Arevalo

13. Conclusion Positive brand imaging
Needs experienced social media managers
Has negative consequences if not managed well
Cheap and reaches required audience
Social media has become a dominant force in any given sector of a company as seen in this case of advertising. Implementation of these social media platforms in advertising gives firms mileage over their competition. The marketing department, on the other hand, must consider some facts as shown in the above slides.

14. References
Evans, D., & McKee, J. (2010). Social media marketing: The next generation of business engagement. Indianapolis, Ind: Wiley Pub. Funk, T. (2013). Advanced social media marketing: How to lead, launch, and manage a successful social media program. New York: Apress.

15. Appendix