1. SPRINGBOARD TEMPLATE

2. The Goal is… To communicate the company’s story as clearly as possible
To create excitement for the opportunity to attract further resources
To get a second meeting!
“Every presentation will be unique and have its own flow, but a template is a really good start.”

3. Presentation Musts…
Less Is More – Minutes only – Graphics; Keep It Simple
12-15 slides with key sound-bites (3-4 per slide...the rest is your story!)
Utilize back-up slides to pull out during the Q&A session (anticipate questions and prepare)

4. Slide 1 – Introduction Presenter and company introduction
Who you are
What market you address
What does your business do?
Significant milestones to date
Anchor Points (2-3 questions to focus the panel)
Business model?
Go-to-Market strategy?
Funding?
30s Elevator Pitch

5. Slide 2 – Opportunity Define the opportunity (The Pain)
Who is the customer?
What is the big problem?
How important is a resolution?
How do/will you turn “need” to “want”?

6. Slide 3 – Your Solution Compelling description of your solution
Graphics, illustrations pictures, video
What is it, what does it do?
KISS (Keep It Simple Stupid)
Key Benefits v Features (don’t go into technical detail)
USPs

7. Slide 4 – Market Frame Frame your market
Type (who are the customers)
Size (Annual Available Market)
Growth (AGR)
Maturity (Buying Cycle)
How will your solution be positioned?
Demonstrate market fit
Market penetration
What is your unfair advantage?

8. Slide 5 – Technology (only if appropriate)
In layman’s terms
Graphs and pictures work
Assume that the audience does not know the technological field you are in
Give a compelling description without using abbreviations, acronyms or techy terms

9. Slide 6 – Competitive Market
What does the competition landscape look like?
Are there alternative solutions?
Barriers to Entry
Who are your target customers?
How do they buy?
What’s holding you back?

10. Slide 7 – Competitive Advantage
What is your “unfair advantage”?
What are your differentiators that “hook” the decision makers?
What is your solutions life cycle?
Why should the customer pay for it
What is your value proposition?
Quantify the solution
Why will the customer pay?

11. Slide 8 – Go to Market Strategy
Price (value)
What is your Pricing model?
Place (where and how will you make sales)
Channel to market
Promotion (branding, lead generation) PR
SEO
Advertising
Media

12. Slide 9 – Traction Your Team Demonstrate the team’s ability to deliver
Corporate Governance
Financial
Marketing and sales
Technical
Demonstrate the team’s ability to deliver
Build confidence in team
Track record
Traction to date
Milestones achieved against objectives set

13. Slide 10 – Financials Don’t provide details Financial Plan (overview)
P&L (in appendix)
Cash Flow (in appendix)
B/S (in appendix)
5 Year forecast
Highlight critical assumptions/milestones
Highlight risk mitigation
Don’t provide details
But be prepared to discuss

14. Slide 11 – Funding requirement
How much money do you need?
Where will the money be put to use?
R&D
Marketing
Sales
Production
Administration
How long will the money last?
What is your exit plan and valuation?

15. Slide 12 – Chronology Project Milestone Financial Milestone 2006 2007
Mass
Production (II)
Phase II
Development
Project
Milestone
Pilot Test
Mass
Production (I)
Phase I
Development
Strategic
Planning
2006
2007
2008
2009
2010
Financial
Milestone
Fund
Raising (I)
US£ 1 M
Fund
Raising (II)
US£ 1.5M
IPO/Trade Sale
Time

16. Slide 13 – Assumptions & Risks
List of Critical Assumptions
What is the negative impact?
How you have mitigated?
In order, risk size / priority … 2 3 4

17. Slide 14 – Exit Strategy Acquisition IPO Forecast By who and why
Recent precedents
IPO
Recent similar examples
Forecast
In 5 years…
Revenue…
EBITDA

18. Slide 15 – Summary The Opportunity Your Solution Your uniqueness
The Prognosis
The Wow Factor
“List your USPs, leave the audience with a few “deep” lingering thoughts and repeat the 3 questions you want the panel to focus on…”