1. Improving Business Ethics
“Words Must be Supported by ACTION”
Ethics Training
Ethical Advocates
Ethics Codes
Whistle-Blowing

2. Social Responsibility Strategies
Reaction
Defense
Accommodation
Proaction

3. “A Canadian Logger Goes Against the Grain”
Corporate Social Responsibility
4 Social Responsibility Strategies
Proaction
Enlightened Self-Interest
Ethical Hot Spot
The conventional way to log
Ethical Advocate
Forest Ecologist

4. “Clara Conti Gets Back What She Gives”
Founder of Aurora Enterprise Solutions
Based in Reston, VA
Profits 4 million in annual revenue

5. “Clara Conti Gets Back What She Gives”
Out of the 4 social responsibilities the company is proaction
Proaction- taking the initiative with new programs that serve as a model for the industry
Her firm tithes 10% of its pre-tax profits to charity
The engineers build databases for charities and provide computer training for the poor
Altruism- unselfish devotion to the interest of others
Enlightened self interest- the realization that business helps itself by helping to solve societal problems

6. Social Responsibility
I. Definition and Perspectives
Corporate Social Responsibility
idea that business has social obligations above and beyond making a profit
Must be voluntary
Aaron Feuerstein
Importance
New Concept

7. Corporate Social Responsibility
II. Who Benefits?
Study found that there is a positive correlation between industry leadership in environmental protection/pollution control and profitability
Corporate social responsibility to be a competitive advantage in recruiting talented people
Importance
As a manager you want to do what is necessary to increase profits for the business. Social Responsibility may be part of the answer

8. What Would You Do?