1. The Power of B2B Media Study: A Vital New Sales Tool for Our Industry Joe Pramberger President Tech Briefs Media Group April 7, 2017

2. Purpose
Provide independent market research of purchasing decision-makers and influencers across the B2B universe
Focus on how business professionals – by age group – consume information needed for their jobs, how they act on that information, and how their behavior may change in the future (next 3-5 years)

3. Methodology Three media owners across five markets
Each provided Nth name list
Survey conducted September 2016
invitation, online questionnaire
1,351 total respondents
MediaGrowth Research coordinated the data collection and reporting of results

4. Survey Participants by Industry
2016 Power of B2B Media Study – Confidential

5. Survey Participants by Age Group
2016 Power of B2B Media Study – Confidential

6. Information Sources Used for Industry-Related Content
2016 Power of B2B Media Study – Confidential

7. How Frequently Information Sources Are Used
Print Magazines
Digital Magazines
Daily
Weekly
Monthly
< Monthly
Never
Newsletters
2016 Power of B2B Media Study – Confidential

8. How Frequently Information Sources Are Used
Websites
Conferences/Trade Shows
Daily
Weekly
Monthly
< Monthly
Never
Webcasts/Virtual Events
Video
2016 Power of B2B Media Study – Confidential

9. How Frequently Information Sources Are Used
Manufacturers’ Info
Social Media
Daily
Weekly
Monthly
< Monthly
Never
Mobile Apps
2016 Power of B2B Media Study – Confidential

10. Use of Print Magazines, by Age Group
2016 Power of B2B Media Study – Confidential

11. Use of Digital Magazines, by Age Group
2016 Power of B2B Media Study – Confidential

12. Use of Newsletters, by Age Group
2016 Power of B2B Media Study – Confidential

13. Use of Websites, by Age Group
2016 Power of B2B Media Study – Confidential

14. Use of Conferences or Trade Shows, by Age Group
2016 Power of B2B Media Study – Confidential

15. Use of Webcasts/Virtual Events, by Age Group
2016 Power of B2B Media Study – Confidential

16. Use of Video, by Age Group
2016 Power of B2B Media Study – Confidential

17. Use of Social Media, by Age Group
2016 Power of B2B Media Study – Confidential

18. How the Importance of Information Sources Are Likely to Change in the Next 3 – 5 Years
2016 Power of B2B Media Study – Confidential

19. Importance of Print Magazines Next 3 – 5 Years Averages By Age Group
5 = much more important
4 = more important
3 = no change
2 = less important
1 = much less important
2016 Power of B2B Media Study – Confidential

20. Importance of Digital Magazines Next 3 – 5 Years Averages by Age Group
5 = much more important
4 = more important
3 = no change
2 = less important
1 = much less important
2016 Power of B2B Media Study – Confidential

21. Importance of Newsletters Next 3 – 5 Years Averages by Age Group
5 = much more important
4 = more important
3 = no change
2 = less important
1 = much less important
2016 Power of B2B Media Study – Confidential

22. Importance of Websites Next 3 – 5 Years Averages by Age Group
5 = much more important
4 = more important
3 = no change
2 = less important
1 = much less important
2016 Power of B2B Media Study – Confidential

23. Importance of Conferences/Trade Shows Next 3 – 5 Years Averages by Age Group
5 = much more important
4 = more important
3 = no change
2 = less important
1 = much less important
2016 Power of B2B Media Study – Confidential

24. Importance of Webcasts/Virtual Events Next 3 – 5 Years Averages by Age Group
5 = much more important
4 = more important
3 = no change
2 = less important
1 = much less important
2016 Power of B2B Media Study – Confidential

25. Importance of Video Next 3 – 5 Years Averages by Age Group
5 = much more important
4 = more important
3 = no change
2 = less important
1 = much less important
2016 Power of B2B Media Study – Confidential

26. Importance of Social Media Next 3 – 5 Years Averages by Age Group
5 = much more important
4 = more important
3 = no change
2 = less important
1 = much less important
2016 Power of B2B Media Study – Confidential

27. How Helpful Are Information Sources for Learning about New Products, Equipment, Services, and Suppliers
2016 Power of B2B Media Study – Confidential

28. How Helpful Are Information Sources for Learning about New Products, Equipment, Services, and Suppliers
2016 Power of B2B Media Study – Confidential

29. How Helpful Are Various Types of Information from Industry Suppliers in Making Purchasing Decisions
2016 Power of B2B Media Study – Confidential

30. How Helpful Are Various Types of Information from Industry Suppliers in Making Purchasing Decisions
2016 Power of B2B Media Study – Confidential

31. Actions Taken in the Last 12 Months as a Result of Seeing Ads in Industry Magazines and Newsletters
2016 Power of B2B Media Study – Confidential

32. Benefits of the Study Opens doors Demonstrates leadership Myth buster
Supports case for integrated media buy
Market-focused reports add value
Strength in numbers

33. Challenges & Needs
Greater participation by media owners across the spectrum and in specific markets
Raising awareness: Press coverage, marketing pieces – getting the attention of the C-suite
Executive summary of results
Attracting partner organizations to bolster credibility

34. A BIG THANK YOU
To Kathi Simonsen and Roscoe Smith for getting this study off the ground!

35. Questions?
Joe Pramberger Office: , ext Cell: