1. BTEC Level 1 & 2 FIRST AWARD in MUSIC UNIT 2: Managing a Music Product
YOUR NAME HERE
Study Guide/Student Workbook

2. Unit 2 - ‘Managing a Music Product’ Pupil Workbook
BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
Unit 2: Managing a Music Product
- You need to work through each worksheet in this workbook & complete the additional worksheets in the UNIT 2 section of your class folders.
- Make sure all work is in your own words
- Make it your own - add pictures, change theme/fonts etc.
- Check your spelling
- Ask the person next to you to check you work and peer assess, what could you do to improve?

3. SCENARIO
The ‘Now That’s…’ series of compilation CDs has been going for over 20 years, and this year we would like to make Swindon Academy’s very own version of this popular album. We are going to call the album “Now That’s Swindon Academy!”
The album will feature songs composed using Sibelius,Garageband & the recording studio, by students in the BTEC Music classes. The music team are requesting Demo CDs & promo packs from bands/students who would like their song/s to be considered for release on the forthcoming album. Songs will be chosen on the basis of a student vote. Therefore, your Demo CD must be produced & promoted prior to the final selection being made.

4. Task 1.1(1A.1, 1A.2, 2A.P1,2A.M1, 2A.D1, 2A.P2,2A.M2, 2A.D2)
Unit 2: Managing a Music Product
Task 1.1(1A.1, 1A.2, 2A.P1,2A.M1, 2A.D1, 2A.P2,2A.M2, 2A.D2)
“The Production Team”
You should form a Production Team with others chosen from your class, with the aim of planning, developing and delivering your CD.
• At your production meetings you should consider your target audience, the content/material for your CD and how you propose to record it taking into account the availability of the studio and musicians/performers including time constraints relating to recording and mixing. Remember also to take into account any copyright issues if you are including ‘cover versions’ of existing songs, and/or ‘loops’ of existing riffs in your compositions and to include rehearsal time in your plans.
Your development activities as part of the Production Team creating the CD will include:
• Contribution to scheduled recording sessions and meetings
• Considering suggestions such as alternative/additional material and changes to the sound or balance of individual tracks
• Reviewing the progress of the work making any changes necessary to meet deadlines and achieve your aims.
• Good timekeeping and preparation, listening and responding to direction from others, working safely at all times and demonstrating good production skills.
You will need to think about:
• Format, size and scope of the final album
• Timescales involved and milestones
• Status of the product – it is full-scale product, trial, experiment, informal, finished product, demo, master?
• Success criteria e.g. how will we know if it was a success or failure?
The final product will benefit from effective teamwork and the strengths of the individual team members involved. This will include good timekeeping and preparation, listening and responding to direction from others, working safely at all times and demonstrating good production skills.
EVIDENCE
a unit log which may contain: *what does the final delivery look like? e.g. presentation to peers, press launch for Demo CD
*rough outline ideas, either in the form of written notes or diagrams *notes from discussions and meetings
*schedules/timetables *lists of required resources and equipment *set lists/repertoire
*annotated sheet music *drafts of compositions or arrangements *notes or recordings from rehearsals and/or other preparations
*equipment diagrams and floor plans *room/ resource booking sheets *teacher observation and/or interim assessment records.
the final copy of your CD recording

5. Criteria covered by task 1.1:
To achieve the criteria you must show that you are able to:
Unit
Criterion reference
Make a positive contribution to the planning of a music product. 2
2A.P1
Make a positive and consistent contribution to the planning of a music product, making considered decisions in relation to the demands of the work.
2A.M1
Make a significant and imaginative contribution to the planning of a music product, making considered and insightful decisions in relation to the demands of the work.
2A.D1
Demonstrate a positive input into the development and delivery of a music product.
2A.P2
Demonstrate a positive and consistent input into the development and delivery of a music product that is integral to the success of the work.
2A.M2
Demonstrate a sustained and effective input into the development and delivery of a music product, making a significant contribution to the success of the work.
2A.D2
If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met.
Make a limited contribution to the planning of a music product.
1A.1
Demonstrate a limited input into the development and delivery of a music product.
1A.2

6. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
Planning: Outline of ideas from the Production meeting on COMPLETE DATE HERE
Topics
Ideas
Target audience
Content/ material of the Demo CD
How it will be recorded
Any copyright issues if cover songs are used
Other

7. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
Planning:
Outline of resource ideas from the Production meeting on
COMPLETE DATE HERE
Topics
Ideas

8. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
Planning:
Outline of resource ideas from the Production meeting on
COMPLETE DATE HERE
Topics
Ideas

9. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
Planning: Outline of Timetabled Schedule and Events from the Production meeting on COMPLETE DATE HERE
Date
Work to be completed

10. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
Planning: Outline of Timetabled Schedule and Events from the Production meeting on COMPLETE DATE HERE
Date
Work to be completed

11. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
Planning: Outline of Timetabled Schedule and Events from the Production meeting on COMPLETE DATE HERE
Date
Work to be completed

12. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
Planning: Outline of Timetabled Schedule and Events from the Production meeting on COMPLETE DATE HERE
Date
Work to be completed

13. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
Planning: Outline of Timetabled Schedule and Events from the Production meeting on COMPLETE DATE HERE
Date
Work to be completed

14. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
Planning: Outline of Timetabled Schedule and Events from the Production meeting on COMPLETE DATE HERE
Date
Work to be completed

15. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
Planning: Outline of Timetabled Schedule and Events from the Production meeting on COMPLETE DATE HERE
Date
Work to be completed

16. Use the planning sheet below to help you with initial ideas & stimulus for composing:
What makes a great song, and which of these are you going to include in your composition?
- Has a strong beat
- Has a very catchy riff (a short pattern of notes) that repeat again and again
- All of the instruments need to be in time together
- Has a clear structure, for example intro, verse 1, chorus, verse 2, chorus, outro
Has different instruments, like drums, bass, guitar, piano, synths
What style & song will you base your composition on?
- e.g. slow ballad like ‘Someone Like You’? Catchy pop song like ‘Just The Way You Are’? Loud rock like ‘Sweet Child of Mine’?
What structure will your composition have? -
A) Binary (A section, B section)
B) Ternary (A section, B section, A section)
C) Pop song form: Intro, Verse 1, Chorus, Verse 2, Chorus, Outro
What instruments will you use in your composition? – e.g. Hip hop drums? Electric Guitar? Synth?

17. Development: Composing Music
Please see below for screenshot/details of a composition that will be one of the tracks on the CD:

18. Development: Composing Music
Please see below for screenshot/details of a composition that will be one of the tracks on the CD:

19. Development: Track List of the demo CD
Track No.
Track Name
Pupil

20. Development: My Artwork Proposal for the demo CD
Below is my artwork proposal for the demo CD. .
Now That’s What I Call Swndon Academy!

21. Well done! You have a finished product (Demo CD)!
SCENARIO
Well done! You have a finished product (Demo CD)!
It is now time to spread the word and raise awareness so that potential customers/ consumers are aware of how to get hold of it in order to vote for your product so that it makes the final selection for the “Now that’s Swindon Academy” compilation album.

22. Task 2.1 (1B.3, 2B.P3, 2B.M3, 2B.D3) “Promoting the Product!”
Unit 2: Managing a Music Product
Task 2.1 (1B.3, 2B.P3, 2B.M3, 2B.D3) “Promoting the Product!”
You now need to create at least one element of a promotional pack for the Demo CD. In addition to the actual Demo CD packaging, the pack should contain other essentials such as a press release, radio advert, or a website.
EVIDENCE
a copy of the final product – Demo CD with packaging
research material, promotional material drafts and notes
promotional materials, and links where appropriate
teacher observation and/or interim assessment records

23. Criteria covered by task 2.1:
To achieve the criteria you must show that you are able to:
Unit
Criterion reference
Create promotional material appropriate to the product that communicates essential information to the target audience. 2
2B.P3
Create promotional material appropriate to the product that communicates essential information to the target audience and shows awareness of industry practice.
2B.M3
Create imaginative promotional material appropriate to the product that communicates information effectively to the target audience and shows awareness of industry practice.
2B.D3
If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met.
Create promotional material.
1B.3

24. Promotion: Outline of Ideas From Production meeting on COMPLETE DATE HERE

25. Promotion: Outline of Ideas From Production meeting on COMPLETE DATE HERE

26. Promotion: Outline of Ideas From Production meeting on COMPLETE DATE HERE

27. Promotion: Outline of Ideas From Production meeting on COMPLETE DATE HERE

28. Promotion: Outline of Ideas From Production meeting on COMPLETE DATE HERE

29. Promotion: Outline of Ideas From Production meeting on COMPLETE DATE HERE

30. Promotion: Outline of Ideas From Production meeting on COMPLETE DATE HERE

31. Promotion: Outline of Ideas From Production meeting on COMPLETE DATE HERE

32. Promotion: Outline of Ideas From Production meeting on COMPLETE DATE HERE

33. Promotion: Outline of Ideas From Production meeting on COMPLETE DATE HERE

34. Below is a picture of the final product - the finished demo CD
BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
Below is a picture of the final product - the finished demo CD ! 1

35. A. Create promotional material appropriate to the product that communicates essential information to the target audience. (P3)
Create a poster/ leaflet to promote the Demo CD. Remember to include the following:
- A picture of the actual Demo CD - Name of Demo CD
- Price of Demo CD
- Release Date
- Where it is available from: PArts Dept
- Who it is by: Year 10 BTEC Music Class
Theme:
Remember your target audience: make your poster clear and interesting with pictures and clear writing!

36. MY POSTER
(this can be done by way of screen shot, design in the power point or adding an image/photograph)

37. B. Create more promotional material that shows awareness of industry practice (M3)
Examples of other promotional material:
A press release
A website
A radio advert
Important: Make sure these promotional materials are similar to others that are used within the music industry!
C. For D3, your promotional material needs to be imaginative, communicates the information effectively to the target audience, and shows awareness of industry practice

38. Other Promotional Material

39. Other Promotional Material

40. Other Promotional Material

41. SCENARIO
Following the release of the your Demo CD, you need to review the product and management process of the product in terms of strengths and weaknesses over the whole process, and make suggestions for improvement/development in terms of future projects.

42. “The Review” EVIDENCE Task 3.1 (1C.4, 2C.P4, 2C.M4, 2C.D4)
Unit 2: Managing a Music Product
Task 3.1 (1C.4, 2C.P4, 2C.M4, 2C.D4)
“The Review”
You should review the work undertaken by yourself and your peers throughout the project. This could be in the form of a written report, recorded discussion or presentation. You need to look into:
• The strengths/ weaknesses of the process
• The effectiveness of the planning e.g. sufficient time to prepare
• The management of professional relationships
• The use of resources
• Individual and team contributions to the process
• How planning was affected and changed as a result of the creative process
You should pay particular attention to any strengths and weaknesses evident not just in the planning and management of the project, but also take account of the artistic content and audience response when listening to the Demo CD.
You should also make suggestions for improvement/development in terms of future projects.
EVIDENCE
• a written report, recorded discussion or presentation.

43. Criteria covered by task 3.1
To achieve the criteria you must show that you are able to:
Unit
Criterion reference
Describe the strengths and weaknesses of the product with reference to the management process. 2
2C.P4
Explain the strengths and weaknesses of the product with reference to the management process.
2C.M4
Explain the strengths and weaknesses of the product, justifying
conclusions, with reference to the management process.
2C.D4
If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met.
Identify the main strengths and weaknesses of the product with reference to the management process.
1C.4

44. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
A) - Describe the strengths and weaknesses of the product with reference to the Management Process (P4)
Management Process
Strengths
Weaknesses
Planning
e.g. initial ideas; schedule;
Development
e.g. resources & time used effectively?
Delivery
e.g. quality of tracks, artwork, and promotion. Audience response?
Suggestions for Improvement:
Next time I would...

45. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
- Explain how the planning process contributed to the final product
- How did you meet the requirements of your role?
- How well did your work contribute to the final Demo CD?
- How well did the group contribute to the final Demo CD?
B. Explain the strengths and weaknesses of the product, with reference to the management process. (M4)

46. BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
C. Explain the strengths and weaknesses of the product, justifying conclusions, with reference to the management process. (D4)
- Provide a full and detailed evaluation that considers how and why the activities contributed to the Demo CD
- How did you meet the requirements of your role? - use specific examples to justify your conclusion
- How well did your work contribute to the Demo CD? - use specific examples to justify your conclusion
- How well did the group contribute to the Demo CD? - use specific examples to justify your conclusion

47. UNIT COMPLETED CONGRATULATIONS!
BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC
UNIT COMPLETED CONGRATULATIONS!