1. Think Heuristically Risks and Benefits of Snap Judgments
Chapter 10
Think Heuristically
Risks and Benefits of Snap Judgments

2. Human Decision-Making Systems
Heuristic thinking
The “Two-Systems” Approach to Human Decision Making
Reactive (System-1) Thinking
Reflective (System-2) Thinking
The Value of Each System
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4. Heuristics: Their Benefits and Risks
Individual Cognitive Heuristics
1. Satisficing
The Satisficing Heuristic
2. Temporizing
The Temporizing Heuristic
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5. Heuristics: Their Benefits and Risks
3. Affect: “Go with your Gut”
The Affect Heuristic
4. Simulation
The Simulation Heuristic
5. Availability
The Availability Heuristic
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6. Heuristics: Their Benefits and Risks
6. Representation
The Representation Heuristic
7. Association
The Association Heuristic
8. Stereotyping
The Stereotyping Heuristic
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7. Heuristics: Their Benefits and Risks
9. “Us vs. Them”
The “Us vs. Them” Heuristic
10. Power Differential
The Power Differential Heuristic
11. Anchoring with Adjustment
The Anchoring with Adjustment Heuristic
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8. Heuristics: Their Benefits and Risks
12. Illusion of Control
The Illusion of Control Heuristic
13. Optimistic Bias
The Optimistic Bias Heuristic
14. Hindsight Bias
The Hindsight Bias Heuristic
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9. Heuristics: Their Benefits and Risks
15. Elimination by Aspect: “One Strike and You’re Out”
The Elimination by Aspect Heuristic
16. Loss and Risk Aversion
The Loss and Risk Aversion Heuristic
17. “All or Nothing”
The “All or Nothing” Heuristic
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10. Heuristics: Their Benefits and Risks
Heuristics in Action
Cognitive heuristics expedite our thinking by generating ideas; not necessarily reflectively
Often, cognitive heuristics work in tandem with one another
Examples
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11. 2010 U.S. Senate
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12. 2010 Governors
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13. Heuristics and Possible Errors from Their Misapplication
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