1. Hyundai: 5-Year Cost to Own - Best Brand Award

2. CONGRATULATIONS
HYUNDAI!
BEST
BRAND

3. Leverage KBB.com’s 5 Year CTO Award to Influence Shoppers
5 Year CTO Award Custom Sponsorships
Awards Media Blitz
Award & Research Hub Sponsorship
Custom Award Tout Creatives
Native Homepage Package
Mobile Interstitial
Awards Text Link
Mocks are concept only. Actual design and layout of product is subject to change upon production.
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4. Custom Sponsorships to Tout Hyundai’s Victory: NATIVE HOMEPAGE PACKAGE
52%
Native ads are viewed
more than banner ads.1
Drive more attention and boost awareness with native integrations
High-profile package consisting of uniquely integrated sponsorships
Includes sponsored placement in the Homepage Rotating Content Module and native Owners HP Takeover
Homepage Rotating Content Module is one of KBB.com’s most effective traffic drivers for site content
Homepage Rotating Content Module
Owners Homepage Takeover
Mocks are concept only. Actual design and layout of product is subject to change upon production.
1: IPG Media Labs Survey,

5. NATIVE HOMEPAGE PACKAGE: Homepage Rotating Content Module
Prominent homepage placement within a native site experience
Hyundai is featured in the third slot on the Homepage Rotating Content Module and takes over the main header space above when selected
Large photo that features 5-Year CTO Award badge
Headline and CTA click to HyundaiUSA.com 1 2 3 2 1 3
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. NATIVE HOMEPAGE PACKAGE: Owners Homepage Takeover
Highlight multiple messages to potential shoppers at an early influence point
Native billboard design resembling the Homepage Rotating Content Module and completely owned by OEM.
Seamless inclusion of multiple messaging opportunities via tabs
Clickable wallpaper
MREC included 1 1 3 2 2 3 4 4
Mocks are concept only. Actual design and layout of product is subject to change upon production.

7. NATIVE HOMEPAGE PACKAGE: Owners Homepage Takeover
Custom billboard shows the winning lineup 1 2
Tout Hyundai’s 5-YR CTO Award on Owners homepage billboard
Clickable wallpaper takes users to HyundaiUSA.com
Showcase up to 3 winning models
Hovering over a model expands the model image
Upon click, content expands to show the model-specific view with editorial quotes and click outs to HyundaiUSA.com 1 2 3 3 4 4 5 5
Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

8. 5- Year CTO Research Landing Page
Custom Sponsorships to Tout Hyundai’s Victory: 5-YEAR CTO AWARD & RESEARCH PAGE
Ownership of 5-Year CTO Awards and Research Content
Target knowledge seekers who are researching KBB.com’s prestigious awards
Build familiarity and influence opinions as consumers are engaged with expert content
5- Year CTO Research Landing Page
5-Year CTO Award Hub
Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.
*Subject to final editorial decision.

9. Leverage Awards Throughout: AWARDS MEDIA BLITZ
Tout the win to gain credibility with the most relevant audience on KBB.com
Reach shoppers forming their consideration sets across your key segments
Conquest by announcing Hyundai’s big win!
Tout your win to gain credibility – targeting the most relevant audiences within our most influential content
Available Placements:
Lower/Upper Funnel Toolbar & FCT
LB & MREC - BT & Segment Shoppers
Awards Text Link on Hyundai Owners & Competitors’ Owners
Mobile Interstitial
Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

10. Leverage Awards Throughout: AWARDS TEXT LINK
Tout the win to gain credibility with the most relevant audience on KBB.com
Custom copy opportunity along each step of the New Car Shopping and Owner’s Valuation process
Gain credibility, familiarity, and consideration with the most relevant audiences
Awards Text Link clicks out to HyundaiUSA.com
Mocks are concept only. Actual design and layout of product is subject to change upon production.

11. Test Opportunity: MOBILE 300x250
Available April 2016
Promote Hyundai’s 5 year Cost to Own Best Brand Award as new car shoppers research their next vehicle
Targeted 300x250 on model page is available by segment
Opportunity to target the 300x250 placement to appear immediately after 5 Year Cost to Own section for maximum relevancy
Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

12. Appendix

13. Ads Touting Accolade Perform at 3.14x Benchmark
Targeting with a credible and relevant message multiplies engagement
Tout Ad:
Named a KBB.com “10 Best Xs” of 2015
Run of Category (Contextual) –
Targeted to most relevant shoppers
Tout ad:
One of KBB.com’s “10 Best Xs” of 2015
Tout ad:
One of KBB.com’s “10 Best Xs” of 2015
Tout messaging
Source: DFP-P Data – Jan 1,’14 – Jan, 31,’14 *Benchmarked Against: OEM Advertisers (2013) ‘Run of Site’

14. 2015 Award Sponsorship Led to Sustained Lift in Traffic
All new WRX launch & BRVA Sponsorship
Source: KBB.com Site Traffic