1. Behr Paint
Denise Zaraya
February 15th,2011

2. Reaching More 10.6 Million UniqueVisitors in our Network
Home & Garden enthusiasts than just about everyone
10.6 Million
UniqueVisitors in our Network
C O M P E T I T I V E A DVA N TAG E
DIY Network M
About.com H&G
2.5 M
DEMOGRAPHICS
GENDER
54%
Female
7.3 M
AGE
Our
Median
Age is
39!
46%
3.3M
Better Homes & Gardens
2.5 M
Shelterpop
Do It Yourself.com M
The faste st
&G
we’ve %
2010!
ear ol ds
HGTV M
iVillage H&G 6M
eHow H&G
6.8 M
MODERN LIVING MEDIA s
HOUSEHOLD INCOME
-64 y .9 M
growing H Ma
ye r old 45 s
year old 4 2
network…
1.8 M
grown 43
since Jan.
Haven Home Media M
10.6 M
$25-$50k 3M
$50-$100k
2.1 M
$100k+
2.2 M
11.9 M
Source: comScore Media Metrix & Plan Metrix, March 2011 No
How can I make sure enough of my customers are seeing my ads? 2

3. Reaching More Home and Garden Spenders Painted Kitchen No
Home and Garden Enthusiasts in the right environments!
Home and Garden
Heavy
1.8 M
11.8 M
1.7 M
.8 M
.5 M
.2 M
.2 M
.3 M
Spenders
in Remodeling
Replaced
Plumbing
1.4 M
9.3 M
1.1 M
1.1 M
.3 M
.2 M
.2 M
.4 M
Fixtures
Painted
Interior or
3.3 M
23.9 M
2.9 M
1.6 M
.8 M
.8 M
.4 M 1M
Exterior
Remodeled
Kitchen
1.6 M
12.2 M
1.6 M
1.2 M
.5 M
.01 M
.2 M
.5 M
or Bath
Installed
1.1 M
7.5 M 1M
.06 M
.4 M .
.2 M
.3 M
Flooring
1.9 M
21.7 M
1.6 M
.9 M
.9 M
.4 M
.3 M
.8 M
Bought
Appliances
1.2 M
16.5 M
1.2 M
.5 M
.4 M
244
.3 M
.5 M
Bought
Furniture
Source: comScore Plan Metrix, Nov. 2 No
How can I make sure enough of my customers are seeing my ads? 3

4. The Top 5 Questions working? 4 How can I maximize my
Home & Garden advertisers need answered…
Timing is everything in this
business.
I want to ensure my brand is in the best possible
media environments. No
How can I maximize my
reach to in-market
consumers?
Can you tell me where my ads are
running? No
I don’t want my
competitors to
have an edge…
I want to interact with my
customers where they
will be most receptive. No
I want to know if
my campaign is No
working? No
How can I ensure my
customers engage with
me,and not the
How can I engage with
my customers on more
than just Display?
How do I know if my
ads are being
effective?
competition? 4

5. Question 1 How can I maximize my reach to in-market consumers? No
Timing is everything in this business.
How can I maximize my
reach to in-market
consumers? No 5

6. Granular Targeting We make sure your ads get in front of your audience
Targeted Solutions
Recommendations for Behr
We believe these attributes make up potential Behr customers! And
we reach millions of‘em.
Moms 3.6 M
Newlyweds 2.3 M
Loves 4.1 M
Remodeling
Searched 3.2 M Just purchased .5 M
for home house
*comScore PlanMetrix, Dec. ‘10
goods online No
How can I maximize my reach to in-market consumers? 6

7. Project-based Targeting
Reach in-market home enthusiasts
Right where you want them
Reach home enthusiasts while they’re in project
planning mode and are seeking information,tips
& ideas on their project.
Premium Placements
Align your brand with content specific
to Kitchen Remodeling & Bath
Remodeling with a focus on Faucet
content v
Modern Liv
ing is
likely to
room
and en
remodelers
46% more
Recommendations for Behr
Paint-projects come in all shapes and sizes.Luckily,so does our audience! v
Furniture
reach bath
remodelers
88% more
reach kitch
Living Room
Bathroom
Refinishing
Outdoor Siding
Deck Remodeling No
How can I maximize my reach to in-market consumers? 7

8. Audience Targeting Finding your customers…
3.1 Million Motivated Moms
on the Modern Living
Using the right data to find your audience
Finding your customers…
Requires making intelligent decisions with massive
amounts of data.We blend our proprietary data with the
best 3rd party providers to make complete customer
profiles.
Recommendations for Behr
When you use data to ask the right questions about your
audience,you can get informed answers about your
audience.
AUDIENCE ATTRIBUTES
Searched for Home Goods Online M – 120 Index
Recently bought Home Goods in Store M – 111 Index
Home Remodeling Project LastYear M –150 Index
Own a Home M – 123 Index
Likely to have a baby M – 115 Index
Consider themselves stylish M – 110 Index
*comScore PlanMetrix, March 2011 No
How can I maximize my reach to in-market consumers? 8

9. Question 2 Can you tell me where my ads are running? No
I want to ensure my brand is in the best
possible media environments. No
Can you tell me where my
ads are running? 9

10. Only the Best
Hand-Selected with Love
Your brand is important to us.That’s why we hand-
selected 50 publishers for relevancy, quality
and audience composition.We’ve made a
conscious decision to limit our network’s size so
we can guarantee quality.
We keep only the highest quality publishers in our network
Premium Placements
Where you are on the page is as important as
how much.Our publishers are selected for
their ability to provide advertisers prime real
estate.We make sure you’re ads aren’t buried
where no one will see them! v
Endemic Home & Garden Sites
Transparency is more than a site list to us.We work with our advertisers to determine the best
placements for your campaign objectives and with 3rd party verification companies to give you the
peace of mind you deserve. v No
Can you tell me where my ads are running? 10

11. Question 3 How can I ensure my customers engage with me,
I don’t want my competitors to
have an edge…
How can I ensure my
customers engage with me,
and not the competition? No 11

12. Getting an Edge v 100% Share ofVoice Be loud when you need it most
Create high impact,high visibility campaigns during
seasonal promotions,product launches and more with
exclusive inventory opportunities on highly relevant sites.
Exclusive Sponsorships you can’t get anywhere else 
Roadblocks
Sponsorships 
Net blasts
Content Takeovers v
100% Share ofVoice
Need to make sure your brand or product is seen,and not the
competition?With our 100% SOV programs,own your audience,
and shut out the competition.
SOV RECOMMENDATIONS
Top 5 H&G Site With Tim Carter With Jamie Moore Dave Vandervort No
How can I ensure my customers engage with me, and not the competition? 12

13. Question 4 I want to interact with my customers
where they’ll be the most receptive…
How can I engage with my
customers on more than
just Display? No 13

14. More Interesting Ads v Help your customers with Guiders®
Rich Media that’s so much more than Display
Help your customers with Guiders® 
Guide customers through a series of questions to help them find and
purchase the perfect product for them without leaving their favorite site.
Guiders® are available exclusively through Modern Living Media & other v
ValueClick Media properties.
Expandable Rich Media
 Showcase multiple products,even video,in a single ad
 Integrate social media with Twitter and Facebook
 Dynamically present promotions and discounts
 Capture addresses and other form data No
How can I engage with my customers on more than just Display? 14

15. Get MoreViews v Be a Scene Stealer
Place your in-banner or pre-roll video on our
network of premium publishers selected for video
placements.
SampleVideo Sites for Behr
These great sites have been selected for video.
Show off your pre-roll and videos to your ideal customers v No
How can I engage with my customers on more than just Display? 15

16. I Get Around… vv Mobile when you need it
Advertise on Home & Garden apps and the mobile web to
reach your customers away from their computers on
Smartphones and the iPad!
Advertise to customers on-the-go with Mobile v
 300 x 50
 300 x 250
Video Units 
Mobile Rich Media
App Promotion
Stellar Apps
Get on these primo apps and in front of your customers..
GREAT MOBILE APPS vv
Remodelista
How can I engage with my customers on more than just Display?
Home Remodeler
Home Loan Calc
Feng Shui Compass No 16

17. Enhance your List v vv Lead Generation Co-registration Sample Sites
Build your customer database with qualified leads v 
Drive requests for catalogs,build your database,
and drive leads on a cost per basis when customers
register on endemic sites.
Co-registration Sample Sites
Buy leads when you need them via great consumer sites. vv
BEHR RECOMMENDATION S
#X in H&G
How can I engage with my customers on more than just Display?
#X in H&G
#X in H&G
#X in H&G No 17

18. Be a Social Butterfly v Get Liked Go to the top of the list
And make your brand famous
Get Liked
Turn your customers into brand advocates with Facebook ads
that drive Likes and create passion in your product.
Go to the top of the list
Got at app? Push it to the top of the App Store with Cost-Per-Install campaigns. 
 v No 18

19. Question 5 People are clicking on ads less and less… No
If I’m not measuring
just CTR, how do I know
if my ads are being
effective? 19

20. Behind the Stats “What did my campaign deliver?”  Campaign Pacing
Get the real story of your campaign with re:view
“What did my campaign deliver?”
 Campaign Pacing
 Creative,Media,Geography
 Audience Maps
“Whov saw, clicked & converted from
my campaign?”
 Demographic
 Household
 Financial
 Vehicle Ownership
 Interests
“Is my campaign generating brand lift?”
 Awareness
 Attitudes &
Favorability
 Purchase Intent
 Product Preference No
If I’m not measuring just CTR, how do I know if my ads are being effective? 20

21. Behr Paint Denise Zaraya Thank you for your time!
DirectorVertical Strategies

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