1. Pepsi DEWcision Campaign
Goal: Drive awareness and increase votes for Pepsi’s “DEWcision” campaign over two days during a key NASCAR race weekend.
Solution: Target known Kasey Kahne, Chase Elliot, and Dale Earnhardt Jr. fans, Mountain Dew drinkers, and fans near the Richmond International Raceway on race weekend with digital ads promoting “DEWcision”.
2 day campaign results:
608k
144 VOTES
Drove awareness and participation among online Mountain Dew and racing fans
IMPRESSIONS
Used contextual, behavioral targeting, retargeting and geofencing to serve quality impressions
810 CLICKS
Generated 810 new DEWcision landing page views