1. Why Mobile First Matters
Madhukar Kumar
VP, CX Product Marketing
Oracle
September, 2016

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3. 2016
Quick check – how many of you DO NOT have a mobile device here?
If I were to ask you this question in 2005 the answer would have almost 95%
Would be startling to have even one of us without a mobile device. In fact some studies show that people reach for their phones within 15 min of waking up and 91% of US citizens have their mobile device within reach 24/7.
In some countries there are more mobile subscriptions than there are humans.
2005
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5. MORE PEOPLE HAVE A MOBILE DEVICE THAN TOOTHBRUSHES
5.1 Billion
There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia)
There are more mobile phones on the planet than there are TVs  (Source: Jupiter)
What’s more today on average, it takes 26 hours for someone to report a lost wallet but only 68 minutes to report a lost phone.
70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)
4.2 Billion
Source: Mobile Marketing Association Asia
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6. … And Mobile is Changing Fast
It is becoming the remote control of your
car
LIFE
drone
home
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7. … Remote Control Can Understand Our Voices And Gestures
and Ambient Intelligence is becoming ubiquitous
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8. All This Is Happening In an Era Of …
Immediacy and I-Need-It-Now
People are loyal to the need in the moment than to any particular brand
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9. Cost of Non Mobile Experiences is Huge
So the question is –
WHY WONT YOU BE DOING MOBILE FIRST?
Google downgraded search results for non mobile friendly pages in 2015
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10. MOBILE
FIRST in 2016
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11. Today Mobile is all About Micro-moments
Option 1
DO – How-to micro-moments
We seek information about everything. An example is the second screen effect of going to YouTube or Wikipedia while doing another task.
According to a Google study 66% of users use mobile to research, explore and discover before making a purchase decision.
Connecting digital lives to physical world. How do I go to a location. Growth of “near me” searches.
Buy – Not only we purchase on a phone more, when we are in stores we look up mobile to research price and reviews.
KNOW- Find out and research micro-moments
GO – Local based queries micro-moments
BUY- I am ready to buy something now micro-moment
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12. BUT ISN’T MOBILE-FIRST HARD?
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13. REST SOAP Confusing landscape of technology. Different code bases?
Do I need different teams?
What about the different skill sets?
Do I need full stack engineers only?
REST
SOAP
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14. Not Really
You can build an entire end to end mobile first experience today with a combination of Javascript (both front end and backend) and HTML5 and CSS. A key thing to keep in mind is the ability to integrate through REST APIs in the backend
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15. Three Things to Consider For Mobile First1
MOBILE THINKING
Redroof story
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16. BE THERE – AT TIME OF NEED#1
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17. BE USEFUL #1
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18. BE CONTEXTUAL #1
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19. Three Things to Consider For Mobile First2
BE FAST
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20. REMOVE STEPS #2
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21. ANTICIPATE #2
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22. CONSIDER AMP #2
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23. CONSIDER AMP #2
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24. Three Things to Consider For Mobile First3
APP VS WEBSITE?
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25. Three Things to Consider For Mobile First
THINK PROGRESSIVE ENHANCEMENT NOT GRACEFUL DEGRADATION #3
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26. Summary Mobile is here to stay
Non mobile thinking is dangerous to any business
Be there, be fast and be contextual
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27. Mobile Capabilities for Commerce Cloud
Responsive templates make your storefront fully compatible on any device – from homepage to check-out.
Storefront is built to scale automatically depending on the viewport size.
Makes use of the Bootstrap JavaScript framework to provide this scaling.
Any changes business teams make automatically update all devices with no extra work or development.
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28. Optimal viewing experience no matter the screen size
Graphics adjust to device width & height
Images and applications automatically change as the size of the screen change
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