1. Q – CY 2016 UPDATES

2. LIVEOUTDOORS
LiveOutdoors is the most comprehensive lifestyle destination for the shooting sports enthusiasts. Whether target shooting with friends or planning a big game hunting trip to Colorado, LiveOutdoors connects brands with a passionate, engaged audience. 2

3. REACH OUTDOOR ENTHUSIASTS AT SCALE 17.8MM 9.5MM 8.6MM 2.3MM 2MM 482K
Unique Views
9.5MM
Unique Views
8.6MM
Unique Views
2.3MM
Unique Views
LIVE
OUTDOORS
MEDIA
(EVOLVE MEDIA, LLC)
2MM
Unique Views
BONNIER
CORP. US
482K
Unique Views
TOTAL DIGITAL POP.
CARBON
MEDIA
OUTDOORS
FIELD &
STREAM
NETWORK
OUTDOOR
HUB SITES
OUTDOOR
CHANNEL
Source: comScore Media Metrix Key Measures Multi-platform, Q
Total Digital Population Unique Views 3

4. THE ULTIMATE SHOOTING SPORTS ENTHUSIAST
149
153
COMP
INDEX
COMP
INDEX
Spent $200+ on outdoors equipment in the last 6 months
Participated in outdoors activities in the last 6 months
125
232
COMP
INDEX
COMP
INDEX
Bought outdoors equipment
in the last 6 months
Went on a hunting vacation
in the last 12 months
205
136
COMP
INDEX
COMP
INDEX
Searched online for info on outdoors equipment
in the last 6 months
303
Works in the military/army
(current active status/veteran)
COMP
INDEX
Participated hunting
in the last 6 months
Source: ComScore Plan Metrix, May Audience: M35-54+

5. A DIVERSE PORTFOLIO 154+ MILLION HUNTING FISHING MOTORSPORTS
TOTAL MONTHLY VIEWS
HUNTING
FISHING
MOTORSPORTS
RURAL LIFESTYLE
SHOOTING SPORTS
TRAVEL
GEAR
Source: Key Measures Multiplatform, LiveOutdoors (NE), Total Views, Q3 2015

6. ROBUST TARGETING CAPABILITIES
Reach the right audience at the right time with our robust targeting capabilities. Live Outdoors will utilize third party partners for contextual and behavioral targeting to reach your designated audience at scale.
FEATURES:
Prioritize key outdoor enthusiast sites (hunting/shooting sports) to include narrowing in on content based on high value topics and subject matter.
If desired, utilize key BlueKai audience segments to target high value demos across broader brand-safe CraveOnline ecosystem (web’s largest male lifestyle publisher).
Pixel client web-site (if possible), focusing on pages within the lower funnel for retargeting and also enabling your Live Outdoors campaign manager to track both clicks and view- thrus, optimizing your buy to total actions (total actions/eCPA based on clicks + view-thrus) and thus a broader base.
Shift media allocations during the buy to those tactics, units, etc. that are performing best through ongoing and frequent campaign management.

7. LIVEOUTDOORS Q4 ‘15-CY ‘16 STRATEGIC PLAN
Overhaul and relaunch website on October 27th
Increase presence at industry events and conferences
New blog series to provide fresh content daily
Roll out interactive maps, audience polls, and sweepstakes
Leverage talent relationships and premiere celebrity contributor model
Launch premium high-definition video channel
Produce original documentary series
Develop outdoor-focused Multi-Channel Network

8. SITE RELAUNCH SPONSORSHIP OPPORTUNITIES FEATURING
Premium opportunity for exclusive ownership of the site starting Q
FEATURING
100% SOV of all units including high impact branding on the homepage
Custom native ad integrations strategically placed throughout the site
Specially designed animation featurettes and header/rails units
Table of contents and navigation spots on every page
Logo and brought to you by branding
Social sharing tools sponsorship
Pre-roll video and companion billboards served across our new, high-definition video channel
Co-branded weather widget 8

9. VIDEO CHANNEL LAUNCH FEATURING
Our new video channel will capture the beauty of the outdoors in high definition quality, sparking our audience’s curiosity and inspiring their imagination.
FEATURING
Engaging video series alongside editorial features
Opportunity for custom branded video vignettes
Social sharing tools sponsorships
High impact, cobranded promotional units
Seamless integration across web, mobile, and tablet 9

10. CY 2016 HIGHLIGHTS - LIVEOUTDOORS.COM
EDITORIAL CALENDAR
CY 2016 HIGHLIGHTS - LIVEOUTDOORS.COM
JANUARY
FEBRUARY
MARCH
APRIL
ATA Archery and Bow-
hunting Show
Outdoor Retailers
Winter Market
SHOT Show
Gun Guide
SIA Snows-ports show
Safari Club
International
Conference
Snow Machine
Guide
AZ Boat Show
International
Sportsmen’s Expo
Spring Bear
Hunting Guide
Spring Wild Edibles Guide
National Parks Week
Turkey Hunting Guide
Earth Day
MAY
JUNE
JULY
AUGUST
Spring Fishing Guide
PCT / CDT /
Appalachian
Trail
Boating Guide
Nat'l Shooting
Sports Summit
Hiking Guide
Rock Climbing /
Mountaineering
Summer Camping Guide
Convention of Allied
Sport-fishing Trades
Ocean Charter
Fishing Guide
Off Road Motorsports
Guide
Mountain Biking
Summer Outdoor
Retailer
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
Fall Hunting Guide
Surf Expo / Paddle
Interbike
Duck Hunting Guide
Big Game Hunting Guide
Skiing and Snowboarding
Guide
Ice Fishing Guide
Holiday Gift Guide
American Outdoors
Association
Show
Winter-sports Guide

11. ENLIGHTENED SHOOTER HUB
Live Outdoors will maximize the users interests by leveraging what we know best. By developing an encompassing video and/or editorial series, the advertiser can surround the most in-demand content through strategic alignment with the passionate interests of our audience.
CUSTOM EDITORIAL
Custom video or editorial content series, The Enlightened Shooter
Sponsored Post and shooting sports/hunting content
Fully branded environment featuring: animated super banner, reskins, client roadblocks, etc.
Promoted via sponsored LiveOutdoors site nav, co-brands, LO content panel and reskins

12. DAY AT THE RANGE FEATURING 100% SOV branded Hub
“Day at the Range” is a custom branded destination, designed to highlight products for the commercial, law enforcement, military and tactical markets through custom editorials that provide expert advice and tips for all types of range shooting activities.
FEATURING
100% SOV branded Hub
Custom Editorial Series
Organic integration of shooting sports products into series
Promoted via Content IQ and Live Outdoors social profiles

13. IMPACT ADVERTISING
OPPORTUNITIES

14. SOCIAL SEEDED VIDEO Embedded video within custom content
Video is click to Play
Client pays only on a cost per view (CPV)
Earned media via social sharing

15. DODGE RAM ANCHORCAST
Unit auto-initiates (freq. cap 1/24) and slides up from the bottom of the site
Fully branded trigger and expanded state
Single and multi-video functionality
Custom client messaging with click- throughs to social media accounts

16. JOHN DEERE XUV BRANDED CANVAS
John Deere maximized awareness for the Gator XUV with a top-performing video distribution unit that expanded into a fully branded environment.
FEATURES
300x250 unit with :15 Gator XUV video
High visibility and scalability
Auto-play single or multiple videos
Clicks through to custom destination and social media channels 16

17. BRANDED VIDEO OVERLAY FEATURES
Maximize awareness with a top-performing video distribution unit that expands into a fully branded environment.
FEATURES
300x250 unit with snackable (:15) video that triggers expanded state
High-visibility and scalability
Auto-plays single or multiple videos
Clicks through to custom destination and client site 17

18. BRANDED VIDEO OVERLAY FEATURES
Maximize awareness with a top-performing video distribution unit that expands into a fully branded environment.
FEATURES
300x250 unit with snackable (:15) video that triggers expanded state
High-visibility and scalability
Auto-plays single or multiple videos
Clicks through to custom destination and client site

19. GO RVING CROSS DEVICE 3D CUBE
Go RVing showcased content and photos with an animated 3D cube that engaged users as it expanded into a fully branded environment, driving to the GoRVing website to learn more.
FEATURES
Scalable overlay spawned from branded 728x90 on desktop and 320x50 on mobile
Unique 3D unit with interactive cube that dynamically spins on the page
Six distinct sides can feature videos, images and clickthroughs to client site/social profiles 19

20. DODGE RAM PRE-ROLL VIDEO
Featured RAM’s Open Season short- form video
Provided visibility for RAM throughout Evolve’s portfolio of sites in front of relevant outdoor video content
Large scale reach across desktop & mobile

21. APPENDIX

22. ENLIGHTENED OUTDOORSMAN
We’re maximizing the users interests by leveraging what we know best. The Enlightened Outdoorsman utilizes an influencer to inform and educate the audiences in their respected field-- Insuring that adventure enthusiast of all kinds are well-equipped to handle any situation.
Encompassing video and editorial series, advertisers will surround the most in-demand content through strategic alignment with the key interests of our audience.
CUSTOM EDITORIAL
Client provided long form video
Sponsored Post and 10 Relevant Articles
Fully branded environment featuring animated super banner, reskins, client roadblocks, etc.
Promoted via sponsored LiveOutdoors site nav, co- brands, LO content panel and reskins
WEATHER WIDGET
Regardless of what you’re doing, the weather can either be your best friend or worst enemy. 
This 300x600 unit pulls in the user’s 7 day forecast from their location. 
Unit is targeted to the site, but it can also run across participating sites.

23. CUSTOM VIDEO SERIES FEATURES
Collaborate with Live Outdoors award winning editors and production teams to create a custom video series and hub destination
Seamlessly integrate product and key campaign messaging around relevant content
Click to view demo of partnership with Energizer
Interactive user voting and custom poll capabilities
Social sharing functionality
Promoted via co-brands and video distribution/syndication units

24. FEATURED EDITORIAL SERIES
Featured Editorial - Demo Link 2
Featured Editorial - Demo Link 1
Featured Editorial - Demo Link 3

25. Director of Sales – Live Outdoors
THANK YOU!
Andrew S. Macaulay
Director of Sales – Live Outdoors c: