1. Nature/Design question 2 Materials and processes/ICT in design
week
JBI
LKN
SHA
LBA 1
Nature/Design question 2
Product evolution/design eras/marketing and branding
Materials and processes/ICT in design 3
Batch production/QA QC 4 5
Mock
Human factors/safety/ consumer issues 6

2. EXAM CONDITIONS – 30 minutes
In the space below develop a design for an item of wooden furniture based on one of the natural structures images you can see here. You should show enough detail for somebody else to be able to make it.
The marks are for: (15 marks)
How well your design reflects nature.
Originality of ideas.
Materials and construction techniques.
How well you communicate your design.
Include 2 different views or a magnified view of a smaller part of your idea. Annotate to explain your idea in as much detail as possible.

4. 1. McDonalds – “I’m Lovin’ It”
2. KFC – “Finger Lickin’ Good”
3. Subway – “Eat Fresh”
4. Kit Kat – “Have a Break, Have a Kit Kat”
5. Heinz – “Beanz Meanz Heinz”
6. Skittles – “Taste the Rainbow”
7. Rice Krispies – “Snap! Crackle! Pop!”
8. Kelloggs Frosties – “They’re GR-R-R-reat”
9. Dr Pepper – “What’s the Worst That Could Happen?”
10. Red Bull – “It Gives You Wiiiings!”
11. Typhoo – “You Only Get an ‘OO’ With Typhoo”
12. Carlsberg – “Probably the Best Beer in the World”
13. Tesco – “Every Little Helps”
14. John Lewis – “Never Knowingly Undersold”
15. Maybelline – “Maybe She’s Born With It, Maybe It’s Maybelline”
16. L’Oreal – “Because You’re Worth It”
17. Max Factor – “The Make Up of Make Up Artists”
18. De Beers – “A Diamond is Forever”
19. Nike – “Just Do It”
“I’m Lovin’ It”
“Finger Lickin’ Good”
“Eat Fresh”
“Have a Break, Have a ”
“Beanz Meanz ”
“Taste the Rainbow”
“Snap! Crackle! Pop!”
“They’re GR-R-R-reat”
“What’s the Worst That Could Happen?”
“It Gives You Wiiiings!”
“You Only Get an ‘OO’ With ”
“Probably the Best Beer in the World”
“Every Little Helps”
“Never Knowingly Undersold”
“Maybe She’s Born With It, Maybe It’s ”
“Because You’re Worth It”
“The Make Up of Make Up Artists”
“A Diamond is Forever”
“Just Do It”

5. What is Brand Identity?

6. Brand identity is an effective form of advertising and marketing
Brand identity is an effective form of advertising and marketing. Brand identity helps create an image for the public and potential customers. Brand identity develops over time due to successful products. Brand identity is associated with quality products. Branded products are normally trusted by the public and customers. It is assumed that branded products have been extensively tried and tested before release. Brands usually help build up customer loyalty. Branded products are often used by individuals to help them build their own personal image. People, especially young people, build their desired image through their use and display of branded products. Brand identity helps customers distinguish between similar products, manufactured by different companies. Brand identity is often associated with innovation. Brand identity is usually associated with good design. Companies try to emulate and even copy branded products. Brands always have a distinctive logo/symbol. Brand identity creates and maintains interest in products

7. What is Advertising?

8. WHAT IS ADVERTISING?
When a product is manufactured, its existence needs to be made known to the general public, otherwise the product will not sell.  Advertising draws the attention of potential consumers to a product. Advertising is a way persuading potential customers to buy the product.  Advertising informs potential customers of the products functions and features. Good advertising creates a demand for a product. Good advertising may even create a brand identity for a product or series of products. Advertising seeks to create an image surrounding a product, so that customers feel that they need it. Advertising can promote a new product and increase sales of existing products

9. http://www. thelifecloud
Lucozade evolution
Latest Lucozade ad

10. Products develop for two reasons. Can you name them?
Can you define Technology push?
Can you define Market Pull?

11. Market Pull
Technological Push
When the market place creates consumer demand. Organisations have ideas about what people want and develop products to meet these needs. The market (consumers) then feel they need one and therefore sales increase.
Technology push is a process in which the new advances in science and technology, discovered in research and development departments, are passed onto a design and development team so that the advances can be used innovatively in technology and in the making of products. Improvements have been made to a range of existing products using new technology.

13. What is an iconic design?
Features of Iconic design
Functions with excellence
Originality / Unique
Sets new standards
Benchmark for later products
Stands the test of time
New or revolutionary
Instantly recognisable
Out performs other similar products
Memorable
Reflects or is symbolic of a design era, style or fashion

15. What is Retro Design?
Retro style refers to new things that display characteristics of the past.

16. Design History Timeline
The Victorian Era / The Great Exhibition 1851
Shaker
Arts & Crafts
Art Nouveau
De Stijl
Bauhaus
Art Deco
Organic Design
Organic present
Pop
High Tech
Memphis
Post Modernism present
Design History Timeline