1. Cooperation as a way to Prosperity
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2. Time line Past
January 2013 Start ”BSWH –co-operation for prosperity”
December 2013 End ”BSWH – co-operation for prosperity”
December 2014 Start for ”Joining hands and minds”
December 2015 End of ”Joining hands and minds”
2014
2013
2015
Conference in WHS Old Rauma and Sammallahdenmäki in September
Conference in WHS Visby, Sweden in March
Conference in WHS Riga, Latvia in October
Final meeting in Stockholm, Sweden, in December
Conference in WHS Malbork Poland in March

3. The start 2012 ”What shall we do”? Swedish Institute.
”There are resources for increased cross border cooperation in the Baltic Sea Region”.
”What shall we do”? Swedish Institute.
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4. Cooperation for prosperity 2013-14
Project resources, invitation and open questions
Who are we?
What we want to?
We met in Visby, Riga och Stockholm
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5. Joining hands & minds Let us move on We have draft to final goal
We met in Malbork & Rauma
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6. Preparatory activities
We are close
Still some challenges to face
Will GTB be possible?
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7. Some reflections Joy New friends Enriching Open minds
Cultural meetings
Learning about WH-sites
More……
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8. Grand Tour of the Baltic Sea
World Heritage based travel route or routes
Focus on activity and experiences
Sustainable and high quality products
Community centered
Heritage understanding and travel guidance
Online platform and marketing tools
Focus on both domestic and large source markets
Louise Hoffman Borgö

9. How to create a Grand Tour
Grand Tour of the Baltic Sea Region
Analyzing
links between Heritage Sites, innovation and regional growth
Develop the “Grand Tour“ concept with the tourism- and travel sector
Create products and quality for visitors together with the World Heritage Sites
Offering capacity building to stakeholders of World Heritage Sites
Using tools to strengthen sustainable tourism in World Heritage Sites

10. What is asked of each WHS?
Create products and quality for visitors together with the World Heritage Sites
Using tools to strengthen sustainable tourism in World Heritage Sites
More passive role as receiver of information or objects for studies and tests:
Analyzing
links between Heritage Sites, innovation and regional growth
Develop the “Grand Tour“ concept with the tourism- and travel sector
Offering capacity building to stakeholders of World Heritage Sites

11. Innovative World Heritage Tourism
Transnational collaboration
See the Region through WHS
Baltic Sea Perspective
Heritage Laboratory
Meet a local person in WHS
Collect pins, play games etc.
Sustainable tourism tools
Creating a soil for innovative ideas
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12. EAT MEET BUY TRY A World Heritage Site
Helhetsbild, fördjupad upplevelse av platsen, även de som ska ge upplevelsen har behov av helhetsbilden och av gästen fröet behöver myllan
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13. European World Heritage Routes
Demonstration Project January June 2017
Meeting Brussels 14-15th March 2016
Objective
Goals
Learnings
Mind game
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14. Themes of the Baltic Favourites; Adventures Romantic Mythic
Architectural
Tasting
Royal
Less favorites;
Vikings
Parks and Gardens
Cold war
Art
Eat and drink
Napoleon

15. Mind Game The Architectural route of the Baltic
WHS Historic center of Riga
WHS Vilnius Historic Center
WHS Stralsund and Wismar Historic Centers
WHS Skogskyrkogården
The Romantic route of the Baltic - WHS Castle of Teutonic Order of Malbork
- WHS Old Rauma
- WHS Hanseatic town of Visby - WHS Kronborg Castle
The Mythic route of the Baltic - WHS Sammallahdenmäki
WHS Urnes Stave Church
WHS Surtsey
WHS Frontiers of the Roman Empire
The Adventurous route of the Baltic - WHS Curonian spit
WHS Vega Archipelago
High Coast/Kvarken Archipelago
WHS Struve Geodetic Arch
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16. Grand Tour of the Baltic Sea 2.0
How do we get there?