1. Dan Elron, Stefano Grazioli & Ryan Nelson
Welcome
Dan Elron, Stefano Grazioli & Ryan Nelson

2. Pearson’s Stock

3. Digital Innovation for the remaining 90% of the economy

4. 5 min. breakout What is digital innovation?
What attracted you to the digital innovation class?
What DI concepts would you like to know more about?
What about replacing decks with short videos? Do you record videos for fun? Do you have video editing experience?
What regions of the world are known for digital innovation? Can you name an innovative foreign company?
What DI challenges (“jobs to be done” with the aid of DI) have you observed?
Handout at start of class

5. Please introduce yourself (1/6)
Name
Concentration(s), Track(s), and Job?
What is digital innovation?

6. DI class
DI Concepts
Global Virtual Guests
DI Videos
DI Prototypes

7. Please introduce yourself (2/6)
Name
Concentration(s), Track(s), and Job?
What attracted you to the digital innovation class?

8. A daily discussion on key concepts.
DI Concepts
Global Virtual Guests
DI Videos
DI Prototypes
DI Concepts
A daily discussion on key concepts.

9. Please introduce yourself (3/6)
Name
Concentration(s), Track(s), and Job?
What DI concepts would you like to know more about?

10. Beyond the PowerPoint deck. 5-minute videos authored by you.
DI Concepts
Global Virtual Guests
DI Videos
DI Prototypes
DI Videos
Beyond the PowerPoint deck.
5-minute videos authored by you.

11. Targets for the DI videos
Amazon’s grocery
Burberry’s
Coca Cola Germany
Mayo Clinic / Kaiser
Airbus
Lego
Amazon’s drones
Bang & Olufsen
Philips health
Monsanto
Illumina
Oxford Nanopore
Disney’s Magic bands
Tesla
IBM/Watson
Ford
Capital One
Nike
CVS health
GE/IoT
Vail Resorts
Taco bell
Aquion energy
Toyota
Auction!
Extra info
in the notes

12. Please introduce yourself (4/6)
Name
Concentration(s), Track(s), and Job?
What about replacing decks with short videos? Do you record videos for fun? Do you have video editing experience?

13. DI Global Virtual Guests
DI Concepts
Global Virtual Guests
DI Videos
DI Prototypes
DI is a global phenomenon and these are your virtual guests.

14. Please introduce yourself (5/6)
Name
Concentration(s), Track(s), and Job?
What regions of the world are known for digital innovation? Can you name an digitally innovative foreign company?

15. Enough talking. It’s time to do DI.
DI Concepts
Global Virtual Guests
DI Videos
DI Prototypes
DI Prototypes
Enough talking.
It’s time to do DI.

16. does design thinking
Two weeks

17. Example challenges “make online ordering faster and more fun…”
“make my pet happier while I’m away from home…”
“eliminate the time wasted reading s…”
“increase customer satisfaction with the checkout process.”
“…”

18. Your Digital Innovation
Pick a familiar business context (ICE sponsor, internship experience…).
Pick a significant challenge that can reasonably be solved with DI.
Do not rush to the solution. Both challenge and solution might morph.

19. Please introduce yourself (6/6)
Name
Concentration(s), Track(s), and Job?
What DI challenges (“jobs to be done” with the aid of DI) have you observed?
There should be an app for that!

20. Team formation Ten teams of four Twenty teams of two for the videos
Results tomorrow on the web site
First pair to send an with one of the companies gets to do their fitst choice on Jan 31st.

21. DI website

22. To do Prepare for the next class discussion (read)
Identify a few contexts and challenges
Play with some video editing software
Bring your name tent