1. Developing a Brochure Kishore. D Mohamed Khan. M Prabhu. S
Sri Jai Priya. B
Vinesh. K

2. Case Mitch Finley(29), has a degree in finance.
Experienced in banking and consulting financial planning.
He opened “The Suite Thing”.
Development company- construction of two large hotel like buildings, containing suites.

3. Case
Finley was not satisfied with the brochure his architects put together.
He had collected other company brochures that he liked and decided to call an advertising firm
He hired an advertising firm for designing Logo and Brochure for his company.

4. Case The advertising representative was very new on the job.
He then asked a few general questions.
Rep said he would return within 1 week.
Two and a half weeks later, Finley called advertising agency.
The rep came by later that afternoon with his idea.

5. Case
The agency came up with the theme of “Beat the Hotel Game with the Suite Thing”
Finley was frustrated by the response delay and the inconsistency.
Rep being frustrated reminded him of time constraints
And asked for what Finley wants really.

6. Case Finley said he does not see hotel as competitors.
He wanted to use soft sell method.
The next day the rep come up with a more conservative, soft sell piece.
Finley cannot understand why he did not get what he wanted the first time.

7. Causes of Finley’s communication Problem
Time Constraint
Inability
Generalized Instructions
Frustration
Having models with him yet he did not show it to the Rep.
Lack of interaction

8. Causes of Reps communication problems
Misunderstanding
New to the Job
Time Constraint
Questionnaire
Interest towards the project
Time delay
Lack of listening

9. Assumptions and its effects on Communication
Finley’s assumptions on the Rep.
Advertising Rep’s assumptions about the project.
Expectancy on Advertising agency.
Over Confidence on the limited information gathered, by the Rep.

10. Actions recommended for Finley and Advertising Rep
Clear-cut Information
Training
Time bound
Preplanned guidelines
Portfolio
Status Update
Listening

11. Communication Barriers and Remedies
Inability
Inattention
Time pressures
Emotions
One-way street
Poor Retention
Remedies:
Simple
Active Listening
Efficient Time study
Active feedback
Open up
Save Details

12. The End
“We have two ears and one mouth so that we can listen twice as much as we speak.”
~ Stoics, AD 55-c.135
Thank You…