1. Full Name I Company I Job Title I Email
Mobile Apps & GPS Technology Make a Winning Combination!
How to Gather Essential Data and Use It to Close Sales, and Improve Customer Experience 
Owen M. Moon I Director of Automotive Digital Solutions | CarClick360com I

2. Owen Moon 2000 - 2003 - 2005 - 2009 - 2014 - CarClick360.com
Director of Automotive Digital Solutions
CarClick360.com
2000 -
Developed Sub-Prime Lead Generation Programs and set-up Sub-Prime Departments across the country.
2003 -
Started a Full Service Advertising Agency Consulting with dealerships entire marketing and media strategy.
2005 -
Began incorporating Targeted Marketing Strategies using dealerships DMS to market to past customers.
2009 -
Started using Digital Marketing to drive leads and bring traffic to dealership websites.
2014 -
Began focusing on developing Mobile Marketing Solutions to reach the car shopper on the go.

3. Key Takeaways From Today’s Session
• Understand The Difference Between Mobile Experience and Mobile Marketing and Why Each Is Important In The Buying Process.
• Learn How Mobile is Changing Consumer Shopping Behavior and How Dealerships Can Reach Today’s Car Buyers Who Are On The Go.
• Discuss New Strategies Using Mobile Apps and GPS Technology To Deliver Highly Relevant Advertising To Consumers.

4. Mobile Isn’t Just A Device,
It’s A Mindset!

5. What is Mobile Experience?
Verb: To Feel (an emotion)
Mobile Experience is how a consumer
feels while shopping for a product or
service using their mobile device.

6. What is Mobile Experience?
• Mobile Friendly Website •
• Mobile App For Dealership
• VDP / SRP
• Contact Us / Click To Call / Text Us
• 3rd Party Integrations

7. What is Mobile Marketing?
Noun: The action or business of promoting and selling products and services
Mobile Marketing is how a dealership promotes their message to potential customers who are using a mobile device.

8. What is Mobile Marketing?
• Mobile Websites •
• Mobile Apps
• Push Notifications
• Text Messages
• Voice Messages

9. The World Has Gone Mobile!
It’s No Secret…
The World Has Gone Mobile!

10. How Is Mobile Changing Consumer Behavior?•

11. How Is Mobile Changing Consumer Behavior?
• Mobile-Only Internet Consumer
March 2015 – First time the number of “Mobile-Only” internet users exceeded the number of “Desktop Only” Users.
ComScore
• Second Screen Behavior
January % of Americans use a 2nd device like a smartphone or tablet to access information while watching video content Consumer Technology Association
• Showrooming
January % of auto shoppers researched and shopped online while at a dealership using their mobile device.
Cars.com

12. How Is Mobile Changing Advertising Behavior?

13. How Is Mobile Changing Advertising Behavior?

14. How Is Mobile Changing Advertising Behavior?
2016 U.S. Local Advertising Forecast
Location-Targeted Mobile Ad Spend Will Triple Over The Next 5 Years, Rocketing From $9.58 Billion in 2015 to $29.5 Billion in 2020, For a 24.6% Compound Annual Growth Rate.

15. Dealerships Must Reach Today’s Car Shoppers Who
Are On The Go.

16. Today, Almost 90% Of All Consumer Mobile Internet Usage Is Being Done Through Mobile Apps!

17. Mobile Marketing Strategies Comparison
LOCAL CABLE
IN APP
Target Consumers Based On Interest

18. Mobile Marketing Strategies Comparison
DIRECT MAIL
GEO-FENCE
Saturate An Entire Area or Neighborhood

19. Mobile Marketing Strategies Comparison
ONE-TO-ONE
GPS
Reach The Right Customer At The Right Time

20. By Combining GPS Technology With Mobile Apps, Dealerships Can Now Reach Potential Buyers Based On Their Exact Physical Location!
• Sales & Service Customers At Competitor Dealerships!
• Sales & Service Customers At Competitive Brand Dealerships!
• Past Customers In Their Homes
• Other Popular Areas of Interest

21. •

22. •
Questions?

23. Contact Info
Owen M. Moon
Director of Automotive Digital Solutions
CarClick360.com E: P: C:
@OwenMoon
@CarClick360
CarClick360
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