1. Mahindra & Mahindra
Electric HYBRID car

2. Under the guidance of: Dr. smita sharma
Group members: Udbhav Agrawal 073/2017 Akram /2017 Dip Vachhani /2017 Ashutosh Gupta Vinay Yadav
Under the guidance of:
Dr. smita sharma

3. ABOUT THE COMPANY

4. About Mahindra & Mahindra
Mahindra and Mahindra Ltd (M&M) is an Indian multinational car manufacturing corporation headquartered in Mumbai.
The company was founded in the year 1945 in Ludhiana as Mahindra & Mohammad by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammad.
It is one of the largest vehicle manufacturers by production in India and largest manufactured of tractor in the world.
It was also ranked 21st on a list of top companies in India by Fortune India 500 in 2011.
Major competitors: Maruti Suzuki, TATA Motors and Ashok Leyland.

5. Market Analysis for launch of the product
Increasing price of fuel, because fuel is limited and by 2088 we will run out of it.
Many companies with alternate products are coming up. Like hydrogen driven cars, electricity driven cars etc which are also gaining popularity in several parts of the world.
First mover advantage of Hybrid Cars.
Electricity is the future.
Increasing market opportunities for commercial & public transportation.

6. USP of the product Low running cost Less or no emission
Recharge when you wish
Cheaper mode of transportation