2. Your Responsibilities

3. The Voice of Your Club Notify the public of your club’s activities.
Monthly newsletters (and e-newsletters)
Press releases
Enhance communication with online interaction
Create and manage a website
Create and manage a Facebook Page
Tweet what your club is up to on your club’s twitter

4. Tools For Communication
Facebook
Create a Facebook group or page that you can add club members to
Post pictures of past events
Send out messages about upcoming meetings
Create events for service projects
Remove graduated members at the end of each year
Link your club’s Twitter account to Facebook so statuses are posted on both simultaneously

5. Tools For Communication
Websites
Create a website or use a link off your school’s website to post event information, officer info, forms and resources, etc
These are some hosting sites that allow you to create your own site through them easily
Google Sites
Wordpress
GoDaddy

6. The Face of Your Club
Keep people interested with photos and videos of your events.
Bring a camera to your events and take a lot of pictures.
Get videos of your biggest service projects to motivate both members and promote them.

7. Creating a newsletter

8. Make It Interesting Write with your voice.
You can sound interesting by just being yourself
Use proper grammar and spell check
Include pictures of service events.
Your articles should have a call to service.
Excite new people to join your club.
Encourage members to come to projects.

9. Resources to Use Microsoft Publisher Adobe Indesign
Use a pre-formatted templates or create your own
Adobe Indesign
Will give you complete freedom to design your own layout
Although it is expensive, talk to your school’s newspaper or yearbook advisor to see if they have a license they can share with you

10. Share It Online Promote your newsletter on the web.
Share it on your club’s website.
Link it on your club’s Facebook page.
Tweet it on your club’s Twitter account.

11. Communicating with the press

12. Mastering Press Releases
Communicating with the press is a big step to promoting the activities of your club.
Make your press releases appear consistent and formal.
Write about upcoming or past events.
Include contact information for them to reach you for more information.
Insert pictures with captions

13. Master Press Releases (cont.)
What to include in your Press Release:
Club Name and Contact Information
Date of Project
Project Information
Who Benefits/ Benefited and How
Benefited Party Contact Information
What Key Club is

14. Graphic Standards
Each club receives a CD with official key club pictures, logos, and templates that are very resourceful to club editors
Here is an example of a press release

15. The Sunshine Source
Throughout the year, remember to contribute to the Sunshine Source blog by ing your District Editor at
Send:
Articles
Pictures
Videos
Service project ideas
The Sunshine Source can be found at floridakeyclub.com/thesunshinesource