1. Rhetoric Introduction!
Ms. Costello

2. Do Now Have you ever been manipulated? Explain.
Did you know at the time that you were being manipulated?
How did you feel once you realized that you had been manipulated?

3. Tone, Diction, and Rhetoric Review
Tone: the author’s attitude
Diction: the author’s word choice
Rhetoric: the art of effective or persuasive speaking or writing
(aka: the art of argument!)

4. Aristotle’s Rhetorical Triangle
A speaker will use rhetoric to try and persuade the audience of their message.
Ethos, Pathos, and Logos are the 3 Rhetorical Appeals an author uses for persuasion in their writing.
Speaker/Author
Ethos: credibility
Logos: Facts/Logical Reasoning
Pathos: emotion; usually pity
Message
Audience

5. Colgate using ethos...
Ethos establishes credibility and trust to persuade
Convinces the audience by using a trustworthy and credible source
Credible source holds a position of authority, relates to audience
Colgate commercial:
Speaker: Dentist & Customers
Audience: People who brush their teeth
Message: Buy this toothpaste, it’s clinically proven to protect your oral hygiene

6. Chevy using pathos... Pathos appeal to emotions to persuade
Makes the audience feel pity or some sort of emotion to persuade them
Chevy Commercial
Speaker: Chevy dealerships
Audience: People of driving age
Message: Buy a Chevy, it will be with you for all of life’s journeys.

7. Verizon using logos...
Logos refers to the use of logic and reason to persuade
(References facts, studies, data; logical structure of speech)
Verizon Commercial:
Speaker:
Audience:
Message:

8. Let’s create a rhetorical triangle for this speech excerpt!
Create a rhetorical triangle in your notes using this video.
ID the speaker, his message, and the audience.
Record an example of Ethos, Logos, and Pathos used.

9. Speaker/Author: President Barack Obama
Ethos:
He is trustworthy and credible because he is the President of our nation.
Makes reader pity the victims by describing death of men, women, and children.
States consequences for ally countries if this chemical warfare continues.
Audience:
United States citizens
Message: Stop the chemical warfare.
Logos
Pathos

10. - Create a rhetorical triangle for the following video and identify the rhetorical appeal being used the most.

11. Examples of Rhetorical appeals in “DOI”
Now that you have an understanding of Rhetoric, go back into “The Declaration of Independence” and identify 2 examples from the text of each Rhetorical Appeal.
Ethos
Pathos
Logos 1. 2.

12. “The Declaration of Independence” Speaker/Author: Founding colonists
Rhetoric in
“The Declaration of Independence”
Speaker/Author: Founding colonists
Ethos:
They are trustworthy and credible because they are now representatives of the country.
Makes reader pity them by listing all of the offenses the King has committed against them.
State all of the facts that prove the King is a Tyrant.
Message: We are declaring our freedom and independence from Britain.
Audience:
Britain, namely the King.
Logos
Pathos