2. Industrial Strength Small Business Solutions
The “Newcomer” Perspective
Presentation to the Bearing Specialists Association 2000 Convention
May 9, 2000

3. Provides a sales channel for excess inventory and used equipment
What is EqualFooting?
EqualFooting is a Web-based “purchasing agent” for small businesses powered by proprietary technology that:
Hosts the world’s largest marketplace for industrial supplies and equipment (7 of the top 10 MRO distributors)
Processes immediate catalog orders or enables an online RFQ network (2,500 RFQ suppliers)
Offers value-added services such as financing, shipping and 24/7 customer service
Provides a sales channel for excess inventory and used equipment

4. Buyers Sellers EqualFooting’s Neutral Marketplace
EqualFooting is the premier neutral marketplace for the construction and manufacturing small business segment
Buyers
Sellers
Large Target Market:
7 million small businesses in the construction & manufacturing sectors
$75 billion spend in industrial supplies
$80 billion spend in equipment
$600 billion financing
~18,000 registered buyers during first 100 days
20+ marketing partnerships including…
MSN B-Central, American Express, ADP, Merrill Lynch, BankOne/First USA, NFIB, SCORE, SBA and others
Indirect Supplies & Equipment Marketplace
Industrial supplies (MRO)
Manufacturing equipment
Construction equipment
Financial Marketplace
Equipment Leasing
Term Loans
Lines of Credit
SBA Loans
Shipping Marketplace
LTL
Truckload
Parcel
PLUS 2,500 RFQ distributors and other suppliers in the pipeline
Staples GE Supply CamBar Precision Ferguson
Finance Center now has 7 national lenders offering 4 products

5. Homepage at www.equalfooting.com
Clean, Functional Website
Homepage at –

6. . . . Featuring a Financial Marketplace . . .
Small Business Financing
. . . Featuring a Financial Marketplace . . .
National financial institutions: The Associates, Textron Financial, Atel Capital, Business Loan Center and others

7. Shipping Center … and a Shipping Marketplace
More than 35 Truckload, LTL and Express Carriers including Roadway, Consolidated, Watkins, Central, Southwest, and Cooper

8. Transaction Chronology
EqualFooting offers both catalog and RFQ options:
Purchasing Need
Catalog Availability?
Buy Now
RFQ
Bids Returned
Buy
24/7 Customer Service by Phone, Fax or Web
Free to the Buyer
5% Success-based Commission to the Seller

9. RFQs averaging approximately $3,500 have been larger than expected
RFQ Performance
RFQs averaging approximately $3,500 have been larger than expected
Examples:
Skid steer loader
BobCat
5 diesel engines
Linear pipe
Embassy electrical bid

10. Direct Mail with Follow-up Telemarketing Trade Shows
EqualFooting is promoting its network (and, in turn, its suppliers and partners) with a $20+ million marketing campaign, including:
Print Campaign
Direct Mail with Follow-up Telemarketing
Trade Shows
Marketing Partnerships
Associations (e.g., SBA, Score, NAHB, etc.)
$1.5 million per month
marketing budget in Y2K

11. Privacy of sealed bids – you choose when and how much to bid
Benefits to Suppliers
Increased sales through expanded reach and exposure from EqualFooting’s massive targeted marketing campaign
Risk-free access to EqualFooting’s industry-specific small business customers, who can become your own customers
Privacy of sealed bids – you choose when and how much to bid
No additional costs in software or integration required
Complementary to other e-commerce efforts

12. If I were a BSA member, I would: Get my own webpage
Summary
If I were a BSA member, I would:
Get my own webpage
Participate in association/group initiatives
Participate in risk-free neutral marketplaces
Wait for the shakeout before committing $$
Above all, get eyeballs to my products!!