1. Proposed Marketing Plan Maria Abbott General Sales Manager
iMedia
Proposed Marketing Plan
Maria Abbott
General Sales Manager

2. Product Definition Internet media provider Publishing service Papers
Music and video
Articles and trade papers
Historical papers archive
Publishing service
Papers
Articles
Books
Games and more…

3. Competition The Landscape Ratings Bookstores E-sites Media services
Position
Strengths
Performance
Price
Adopters

4. Mass Market/ Followers
Market Summary
Market shifts, players, and competition
Early Adopters/
Pioneers
Mass Market/ Followers
End of Life
Time
Number of customers

5. Product Positioning Licensed media download provider
Interactive service provider
Publishing service provider

6. Packaging & Fulfillment
Product Positioning
Pricing
Look
Fulfillment issues
COGs
Cost of goods vs. materials

7. Launch Strategies Launch plan Promotion Budget Product announcement
Product budget
Budget spread

8. Pricing Plans

9. Distribution Distribution strategy Channels of distribution
Summary
Distribution by channel
Percent share by channel

10. Success Metrics

11. THANK YOU!
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Our Partners
iMedia group